Director, Product Marketing, GenAI Brand Solution
Adobe Software
JOB LEVEL
M60/P60EMPLOYEE ROLE
Individual Contributor- Own and execute the GTM strategy for this AI-powered brand engagement platform, ensuring strong differentiation and category leadership.
- Develop compelling messaging and positioning that clearly articulates the value of Generative AI in brand engagement, customer experience, and digital marketing.
- Lead major product launches, orchestrating high-impact go-to-market plans that drive adoption and awareness.
- Establish our brand as a leader in AI-powered customer engagement through content, events, and executive communications.
- Act as a spokesperson and evangelist at industry events, conferences, and executive briefings.
- Develop thought leadership materials, including whitepapers, blogs, and webinars, that educate the market on AI-driven brand experiences.
- Equip sales teams with the tools, training, and narratives to drive customer adoption and revenue growth.
- Develop sales playbooks, competitive battlecards, and objection-handling frameworks to position our AI solutions effectively.
- Own competitive intelligence, defining our differentiation and market strategy in an evolving AI landscape.
- Lead market research to refine audience segmentation, buyer personas, and key use cases.
- Partner with product management to shape roadmap priorities based on customer and market needs.
- Track key performance metrics (KPIs) to measure impact and continuously refine marketing strategies.
- 10+ years in product marketing, with deep expertise in AI, Generative AI, machine learning, or digital experience platforms.
- Passion for AI-driven storytelling, marketing automation, and intelligent customer engagement.
- Proven ability to translate complex AI capabilities into simple, compelling narratives for executives, technical teams, and business audiences.
- Experience driving end-to-end GTM strategy and execution, from positioning to launch to adoption.
- Strong background in sales enablement, competitive positioning, and AI evangelism.
- Data-driven mindset with the ability to analyze performance metrics and inform GTM strategies.
- Executive presence with the ability to influence cross-functional teams and leadership.
- Experience marketing Generative AI-powered products or AI solutions for customer experience, marketing automation, or content creation.
- Familiarity with Adobe’s ecosystem of products or similar enterprise SaaS solutions.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.