Sr. Product Marketing Manager, Adobe Marketo Engage
Adobe Software
JOB LEVEL
P40EMPLOYEE ROLE
Individual ContributorThe Opportunity
Ready to accelerate your career in product marketing? Join the company that is changing the world through digital experiences – Adobe. Adobe Marketo Engage is the leading marketing automation solution designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo Engage is setting the innovation agenda for marketing technology today.
Adobe is looking for a Product Marketing Manager to join the Marketo Engage Product Marketing team. This team is focused specifically on making the Marketo Engage product line a success within the Adobe Experience Cloud Portfolio. This position is a critical member of the team with key responsibilities for growing our business by executing go-to-market strategies around the Marketo Engage offerings.
Examples of programs you will be expected to drive include product positioning and launch activities, sales play development and enablement, business and competitive analysis and developing and delivering product content via blogs, webinars, training materials, etc. This is a high impact position and previous experience in product marketing or a related function is required. In addition, you possess a record of success in SaaS, software or technology product marketing, delivering measurable results. Deep understanding of B2B marketing will be critical for this role. You understand and love Go-To-Market and are comfortable switching between strategy and execution. You have the confidence and leadership skills to influence cross functional teams and command respect across all organizational levels and are comfortable in a dynamic, matrixed environment.
What You'll Do
- Deeply understand our buyers and markets
- Empower our sales team to progress deals, through training and direct deal support
- Drive messaging and content strategies that appeal to potential and existing customers
- Create and manage a compelling set of sales tools and collateral
- Partner with Product Management to help shape product roadmap and vision
- Evangelize Marketo directly to analysts and potential customers in deals or events
- Understand the competitive landscape and train sales to win against competitors
- Develop strategic plans, market positioning, and value propositions
What You Need to Succeed
- BS/BA and 5+ years related work experience required, MBA a plus.
- Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
- Experience marketing world-class Software-as-a-Service products.
- Strong analytical, written, and verbal communication skills
- Experience presenting to large and small audiences both live and virtual
- “High-horsepower” thinker – “High Execution” doer
- Ability to work across organizational lines and influence without authority
- Comfortable in a fast moving, dynamic environment
- Highly skilled at critical decision-making
- Experience with marketing automation, campaign management, digital marketing or email marketing platforms or marketing to marketers a plus.
- Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 05/28/2025 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
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At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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