Director, Product Marketing - Creative Cloud product releases

Adobe Software

Adobe Software

Marketing & Communications, Product
USD 163,200-302,400 / year + Equity
Posted on Apr 22, 2025

JOB LEVEL

M60/P60

EMPLOYEE ROLE

People Manager

The Opportunity

Adobe is launching innovative new products, features, and workflow improvements to our customers in our Creative Cloud apps and services on a regular and ongoing basis — from Adobe Photoshop, Adobe Firefly, Adobe Premiere Pro and beyond.

We are seeking a proven leader to join us as the Director of Product Release Marketing to own and drive the major Creative Cloud product launches! This role will work across many teams to help to amplify the impact of these launches, craft messaging and value propositions for launches, align senior leadership, and work collaboratively across many different cross-functional teams to drive successful marketing execution for our launches.

Responsibilities:

  • Lead the team to develop and implement messaging and go-to-market strategies for Creative Cloud product launches

  • Collaborate with the Product Marketing teams to align messaging and GTM strategies

  • Craft and lead requirements, internal reviews and conduct briefings with strategic partners across the organization.

  • Build relationships with marketing and creative team leaders to bring marketing initiatives to life

  • Collaborate with your product management partners to ensure the category product roadmap stays up to date

  • Drive adoption, improvement, and use of release marketing processes, templates, and standard practices

  • Maintain and centralize internal communications to keep teams informed about the upcoming launches and roadmap

  • Drive measurement and internal reporting processes to showcase business impact from product releases

Qualifications:

  • Bachelor’s degree preferred OR 15+ years of Product marketing experience, with a focus on release marketing OR equivalent practical experience.

  • Director-level management experience with a proven track record of business impact.

  • 8+ years of people management experience.

  • Strong messaging capabilities and the skill to develop compelling product narratives.

  • A strategic approach and ability to think creatively with new strategies and marketing approaches.

  • Exceptional communication and presentation skills with senior leaders.

  • Experience leading cross-functional projects with many teams to drive execution.

  • Strong analytical skills and the ability to use data to find opportunities for process and execution improvements.

  • Ability to thrive in a fast-paced, matrixed environment and prioritize in collaboration with several partners.

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $163,200 -- $302,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.