Web Analyst, Experience & Engagement Surfaces
Adobe Software
JOB LEVEL
P30EMPLOYEE ROLE
Individual ContributorThe Opportunity
Adobe.com is one of the most heavily trafficked corporate websites in the world, and a primary interaction point for our customers. Within Adobe.com, the Experience and Engagement (XE) organization is responsible for surfaces that unlock membership value by helping customers discover, access, and successfully use our solutions.
As a Web Analyst within XE, you will drive deep customer understanding and business impact from our surfaces using web analytics, cloud data platforms, and BI tools. We are looking for a creative problem solver and data storyteller to collaborate with global teams to build engaging experiences.
What you’ll do
- Unpack Customer Journeys: Use frontend analytics tools and backend data sources to understand and map out customer journeys across key web and in-app surfaces. Analyze visitor behavior, user intent, and customer dimensions to evaluate content effectiveness, self-service success, and ARR impact.
- Evaluate Surface Performance: Lead insights and analytics for our knowledge surfaces including the help center website, community products, and learning platforms. Use dashboards/frontend visualization tools to evaluate performance trends and deliver product insights. Supplement with backend queries (SQL/Python) to answer novel business questions and understand customer journeys.
- Optimize Experiences: Uncover opportunities and facilitate A/B tests and strategic JDIs to improve engagement on our surfaces and drive growth. Analyze test results to deliver actionable insights and recommendations.
- Collaborate Across Teams: Work with various teams (Product, Customer Support, Sales, Marketing, GTM) to understand business and customer needs, and enable them to make data-driven decisions.
- Enhance Data Infrastructure: Partner with data engineering to build and enhance the data/insights infrastructure, helping with the creation and enhancement of vital reports and dashboards to visually communicate insights effectively and enable self-serve and scalability.
- Present Findings: Translate findings into powerful presentations and data assets help partner teams understand opportunities and track progress on key initiatives.
What you need to succeed
- Bachelor's degree with 3-5 years of experience in advanced data analytics and reporting; MBA or Masters or equivalent experience in a quantitative field (e.g., Economics, Statistics, Engineering, IT, Business Analytics) is a plus.
- Experience in analytics, particularly in B2C, SaaS, and eCommerce.
- Proficiency with web analytics tools (Adobe Analytics, Customer Journey Analytics) and data visualization tools (e.g., Power BI, Tableau).
- Expertise in SQL (Hadoop/Hive/Databricks) and familiarity with at least one data science tool (Python or R).
- Expertise in A/B testing, conversion rate optimization, and statistical hypothesis testing.
- Superb communication skills to present complex data clearly and effectively, conveying insights in a compelling manner that inspires action.
- Ability to handle multiple projects simultaneously; agile development and Jira experience preferred.
- Attention to detail while maintaining a big-picture perspective.
- High energy, good work ethic, and a passion for problem-solving.
- Finesse in collaborating with multiple teams in a matrixed environment
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.