Sr. B2B Product Manager, GTM Insights & Activation
Adobe Software
JOB LEVEL
P40EMPLOYEE ROLE
Individual ContributorThe Opportunity
You will join the B2B Behavioral Analytics team as a B2B Product Manager and insights contributor. In this role, you will lead the development and organization of critical B2B initiatives forward - driving strategic activations forward through cross-functional and coordinated programs.
You will be responsible for developing all aspects of a go-to-market strategy – including planning, launch, enablement, and measurement of your initiatives. Tasks will include ensuring appropriate focus and rigor in research, partner approval, program/tool/dashboard development, internal marketing, and performance reporting.
This role is a key contributor in crafting highly impactful, internal B2B programs - supporting pipeline creation, deal progression, and customer engagement.
What you'll Do
- Quickly distill and synthesize data (qualitative and quantitative, 1st party and 3rd party) and create marketing/B2B program strategies that harvest customer intelligence generated.
- Interact with data engineers and technical teams (within and outside of the B2B Team) to translate strategy into business requirements and functional specifications that can be worked and scaled.
- Manage a variety of internal B2B products (from strategy through to execution) focused on delivering data and insights to Marketers and Sellers.
- Build performance indicators and corresponding analysis to drive the business forward; conducts analyses and translates results into business recommendations.
- Provide direction and guidance to cross-functional field resources to ensure appropriate execution of internal enablement strategy.
- Drive Sales and Marketing teams to define and implement program strategies.
- Coordinate ongoing Marketing and Sales trainings to review new launches, key improvements, and collect ongoing program feedback.
What you need to succeed
- 8+ years of meaningful work experience
- BS/BA or equivalent experience in business, marketing, economics, or similar. MBA and/or Management Consulting experience desired
- Experience working for: a leading technology company, strategy/management consulting organization, digital agency , or a corporate marketing department strongly desired
- Work experience in Business-to-Business (B2B) strongly recommended
- Comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, and deadlines, is meticulous and detail-oriented, and is a self-starter.
- Experience defining marketing strategy, sales enablement, and/or campaign plans desired
- Passion for big data and translating said data and trends into relevant insights, stories, and BI dashboards
- Excellent packager and presenter of complex concepts and dense data (a PowerPoint wiz)
- Ability to communicate ideas (verbally and in writing) to all types of functions and levels
- Excellent time management and project management skills
- Expert relationship manager. Ability to quickly understand needs of internal clients and build plans to meet needs
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
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3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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