Sr Growth Product Marketing Manager
Adobe Software
JOB LEVEL
P40EMPLOYEE ROLE
Individual ContributorDo you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Firefly on web and mobile.
Firefly is Adobe’s newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and new features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand)
It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.
We are looking for a senior product marketer with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap and has experience driving complex and innovative Go To Market plans for software products.
What You'll Do
Drive our growth strategy - Partner with product, marketing, and research to develop comprehensive growth strategies across new platforms and devices, with special focus on commercialization opportunities and international expansion.
Global market analysis and optimization - Conduct data-driven market analysis (TAM, competition, pricing) while implementing and measuring paywall optimization strategies and lineup tests to maximize conversion and revenue.
Cross-functional collaboration - Build strong partnerships with internal teams to align growth initiatives across products, leveraging product-led growth methodologies to drive adoption and engagement.
Product growth and data infrastructure - Analyze product performance metrics and develop data infrastructure for personalization across owned surfaces. Design and implement triggered email communications to nurture users through the funnel.
Subject matter expertise - Develop deep expertise in both imaging/video categories and Creative AI, with particular focus on monetization strategies and growth levers within generative AI products.
Value proposition & positioning - Continuously refine messaging across all touchpoints, including in-product messaging, to clearly articulate the value of AI-powered creative tools to various customer segments.
Research & insights - Collaborate with data science and analytics teams to identify growth opportunities, develop personalization strategies, and create executive-level presentations that drive decision-making.
Go-To-Market excellence - Orchestrate complex GTM plans that drive both engagement and monetization, with special attention to international growth opportunities and market-specific strategies.
Requirements
6+ years of experience in product marketing, product management, growth marketing or an equivalent, with a strong background in software, especially AI.
Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences.
Analytical and strategic problem solver, adept at using data to inform decisions.
Proven ability to lead and collaborate in a dynamic, matrixed environment.
Passionate for emerging technologies and knowledgeable about the GenAI landscape.
Bachelor's degree in Marketing, Econ, Business, Technology, or a related field.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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