Principal Product Marketing Manager
Adobe Software
JOB LEVEL
P50EMPLOYEE ROLE
Individual ContributorOpportunity
Join the Acrobat product marketing team at Adobe. As a top-tier marketer, you have deep appreciation for the customer, are data driven, and proficient in marketing frameworks, channels and tactics. You are a marketing generalist, well-verse in different areas of marketing and can flex to various key initiatives and strategic priorities. You excel at establishing relationships and credibility across diverse teams. You understand software as a service, subscription models and are a self-starter with strong initiative.
Responsibilities
- Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful approaches.
- Collaborate closely with Product teams to identify and nurture new products and features.
- Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software.
- Partner across Marketing, Sales, Finance, Product, and Analytics teams to determine strategic priorities.
- Translate strategies into actionable marketing initiatives with key cross-functional marketing teams.
- Be a steward of the business, understanding financial impacts, growth levers, and dashboards.
- Work with research and insights teams to understand market trends and develop recommendations for growth.
- Understand trial strategies, lineup, and promotion pricing.
Requirements
- BS/BA or equivalent experience with 10+ years of marketing experience; technology company and SaaS experience preferred.
- Expertise in product marketing with a focus on consumer and/or small business segments.
- Strong analytical skills, proficient in dashboards and market research, using insights to advise decisions.
- Demonstrates a test-and-learn and growth mentality.
- Proven leadership success in dynamic environments, adapting to shifting priorities seamlessly.
- Global cultural awareness and experience working with international teams.
- Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
- Excellent ability to frame issues, conduct appropriate analyses, and make clear, impactful recommendations.
- Outstanding analytical, verbal, and written communication skills.
- Outstanding program management skills.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.