Principal Product Marketing Manager
Adobe Software
JOB LEVEL
M50EMPLOYEE ROLE
People ManagerOur Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We need an experienced leader in strategy and product marketing to join our team and help shape the go-to-market strategy for new product lines in the Adobe Experience Manager portfolio.
As a strategic leader on the business, you will work closely with multiple cross-functional teams to implement the GTM plans you develop. You will be expected to bring clarity and direction in a matrixed org, while aligning teams with different goals and strong opinions around a common vision.
The perfect candidate would be passionate about understanding customer needs and ensuring we have the core product marketing resources to empower customer success. You will also play a key role in partnering and training teams across sales, the global marketing organization, and business operations to ensure that product launches are successful. You will collaborate with product management and engineering on market requirements for the solution offering.
You will create and manage content for priority product and solutions launches on Adobe's website, collateral (datasheets, brochures, whitepapers, presentations, case studies), sales empowerment, partner engagement, and other content that you find crucial to expedite the business and product vision.
We seek a curious and quick learner with a creative problem-solving approach. The ideal candidate will analyze data and customer insights to identify industry trends, market strategies, and go-to-market priorities. Additionally, they will represent our company at industry events and customer meetings.
About You
- 8+ years of proven experience in B2B product marketing or product management.
- Shown success in influencing decisions at senior level.
- Outstanding written communication skills: capable of condensing complex concepts into concise executive summaries.
- Demonstrated experience supporting enterprise sales teams—building tools, delivering training, and directly influencing deal strategy and execution.
- Success as an internal and external evangelist for product(s) or product line(s) by crafting compelling messages and showcasing the benefits and capabilities.
- Proven leadership with the ability to build consensus and drive decision making across multiple business units or matrixed organizations.
- Ability to identify, evaluate, and build a market around new concepts and ideas.
- Proven track record to think and act strategically while advising a point of view with detailed discovery and analysis of relevant data.
- Familiarity with Adobe Experience Cloud or marketing solutions is a plus.
- Familiarity with Content Management Systems, Generative AI, and/or associated technologies is a plus.
- Preferred: Master’s degree or equivalent experience.
- Experience with enterprise software business models and strategies.
- English required.
- 25% travel.
Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.