Group Product Marketing Manager, Business Professionals
Adobe Software
JOB LEVEL
M50EMPLOYEE ROLE
People ManagerThe Opportunity
Adobe Acrobat is trusted by millions of business professionals every day to power their most critical document workflows—from editing and e-signing to organizing, reviewing, and sharing. As we continue to lead in the PDF space, we’re expanding how Acrobat supports modern productivity—bringing together core capabilities, content creation, and AI-powered intelligence into one connected experience.
We’re looking for a Group Product Marketing Manager to lead strategy and execution for how Adobe delivers value to business users across core PDF tools, productivity, and creation. In this B2C role, you’ll guide positioning, drive go-to-market strategy, and manage a team focused on helping professionals work smarter—across documents, formats, and surfaces.
Key Responsibilities
- Own the marketing strategy for core PDF capabilities from editing to other top PDF actions, ensuring Acrobat remains the go-to solution for essential document workflows.
- Manage and develop a team of product marketers focused on business user segments, delivering high-impact work across positioning, GTM, and market insights.
- Define clear, scalable messaging frameworks that articulate how Acrobat tools help professionals create, communicate, and collaborate more effectively.
- Lead overarching SEO strategy to capture high-intent demand and drive discoverability of Acrobat, partnering closely with SEO, product, and web teams to bring key initiatives to life across surfaces and channels
- Lead messaging for new integrations between Acrobat and Express—positioning how the platforms work better together to deliver added user value.
- Uncover user insights and segment needs to inform messaging and roadmap prioritization
- Ensure experiences are optimized across platforms from mobile to desktop, supporting business users wherever they work and delivering consistent value across surfaces.
- Drive go-to-market planning and execution for launches, campaigns, and feature updates, ensuring coordinated delivery and measurable impact.
- Support adoption and usage across channels and geos by delivering scalable messaging frameworks, launch assets, and partner enablement.
- Track market trends and landscape shifts to position Adobe effectively across productivity and content creation categories.
What You’ll Bring
- 10+ years of experience in product marketing, including experience marketing to business professionals or productivity-focused users in SaaS or platform based products.
- 2+ years of experience leading teams or mentoring PMMs.
- Demonstrated success in driving strategy and execution across multiple products or a portfolio.
- Strong storytelling and communication skills, with experience crafting clear narratives for complex, multi-surface experiences.
- Strategic and analytical mindset, with the ability to synthesize insights into action.
- Experience collaborating on or leading SEO and web optimization strategies.
- Comfort operating in a fast-paced, matrixed environment with global reach.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Jun 24 2025 12:00 AMIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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