Sr, Product Manager
Adobe Software
JOB LEVEL
P40EMPLOYEE ROLE
Individual ContributorSenior Product Manager, Platform and Self-Service – GenStudio
Location: Onsite (San Jose) | Team: GenStudio Product
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We are seeking a Product Manager to lead two critical pillars of GenStudio’s product evolution:
Building a scalable self-service trial and onboarding experience, and
Driving the Extensibility and integration strategy through our UI SDK, Extension Framework, and Micro-Frontend architecture.
In this role, you will shape how customers discover, try, and adopt GenStudio independently, and how developers and partners embed custom capabilities into GenStudio’s UI and workflows. You’ll collaborate across Engineering, UX, Partner Solutions, and Go-To-Market teams to reduce onboarding friction, enable extensibility, and deliver powerful integrations for marketers and enterprises alike.
This role is ideal for a technical PM who has experience in platform extensibility and SDK design and has also driven product-led growth initiatives through self-serve trials or freemium models.
What You’ll Do
Self-Service & Trials
Define and implement the self-service strategy for customers to explore GenStudio through trials, freemium offerings, and guided onboarding.
Build in-product onboarding experiences, workspace provisioning flows, and smart upsell paths that reduce time-to-value and boost activation.
Collaborate with Growth, Marketing, and Sales to launch free-to-paid pathways, usage-based thresholds, and upgrade prompts aligned with enterprise needs.
Define access models, role-based permissions, and provisioning logic that support enterprise-ready trials and scaled onboarding.
Instrument activation funnels and adoption metrics to drive iterative improvements based on data.
Platform Extensions, UI SDK & Integrations
Define and lead the roadmap for GenStudio’s extensibility platform, focusing on the Extension Framework.
Collaborate with Engineering to build a secure and performant UI extension layer that allows users to embed custom widgets, workflows, and analytics views within GenStudio.
Partner with Developer Experience and UX to deliver comprehensive documentation, onboarding toolkits, and sandbox environments that make it easy to build and deploy extensions.
Work with customer developers, consultants, and internal teams to gather feedback on extensibility gaps and prioritize integrations for real-world marketing workflows (e.g., DAMs, compliance systems, analytics platforms).
Ensure extensibility meets enterprise needs for security, governance, versioning, and interoperability across domains and use cases.
You’re a Great Fit If You
Have 5+ years of product management experience, ideally in SaaS, developer platforms, or creative tools.
Have owned or launched self-service trials, freemium models, or PLG motions—and understand how to improve conversion and retention at scale.
Have worked on access control, user roles, and workspace provisioning in multi-tenant environments.
Are technically fluent—comfortable collaborating with engineering on SDK design, API integrations, or front-end plugin frameworks.
Have experience with UI SDKs, micro-frontends, or similar extensibility models in design systems or enterprise platforms.
Are customer- and developer-obsessed: you’ve built products for both and can balance ease of use with flexibility and scale.
Can lead projects end-to-end—from defining product strategy, writing detailed PRDs, validating solutions with customers, to coordinating cross-functional execution.
Thrive in fast-paced environments where experimentation, iteration, and ownership are expected.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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