Principal Product Marketing Manager
Adobe Software
JOB LEVEL
P50EMPLOYEE ROLE
Individual ContributorThe Opportunity
At Adobe Stock, we are a customer-centric, collaborative team that is passionate about supercharging creativity with our global marketplace of over 800M+ creative assets. We empower creative professionals to streamline and scale content production with everything from stock images, videos, music, and more! We are seeking an experienced Principal Product Marketing Manager who will lead the development and execution of full-funnel acquisition marketing campaigns for Adobe Stock, focusing on audience targeting and messaging across channels. Additionally, a focus on driving users to personalized and compelling landing destinations on site completes the user journey. This exciting opportunity sits at the intersection of strategy and execution on a creative, high impact team!
What You'll Do
Campaign Strategy & Execution: Partner with inbound PMM on target audiences and messaging frameworks. Lead coordinated campaign planning from brief to launch, ensuring a unified message tailored by funnel stage and across channels to drive awareness and conversion. Provide creative direction to content and external creative partners as well as manage timelines, processes, and deliverables for seamless campaign execution, reporting, and retrospectives.
Creative Storytelling: Craft engaging messaging and compelling visuals (static and video assets) for campaigns that resonate with our target audiences across the marketing funnel.
Data-Driven Business Leader: Harness data and analytics to gauge the end-to-end efficiency of marketing campaigns while driving ongoing improvements. Own and manage marketing budget to ensure spend efficiency and identify profitable optimizations. Ideate and partner on A/B testing to optimize user journeys within paid marketing channels.
Cross-Functional Partner: Drive cross-functional collaboration between internal and external partners to advance initiatives that scale marketing performance, including Social, Lifecycle, and Performance Media teams.
Market and Customer Expert: Analyze market and competitive trends to identify new ways of reaching our audiences.
What You Need to Succeed
- 8+ years in campaign strategy, growth marketing or outbound PMM, or equivalent
- Bachelor’s degree required, MBA or equivalent experience preferred
- Strong communication and storytelling skills, articulating complex concepts into clear and compelling messages
- Outstanding data analysis skills and ability to bring to bear insights for strategic decision-making
- Experience crafting target audience and messaging strategy for a full-funnel acquisition campaign
- Demonstrated success in guiding cross-functional efforts for various marketing initiatives on paid channels
- Ability to translate strategy into creative briefs, messaging frameworks, and launch plans
- Experience in a B2C SaaS or product-led growth environment
- Direct experience running paid media campaigns
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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