Sr Director, Product Marketing
Adobe Software
JOB LEVEL
M70/P70EMPLOYEE ROLE
People ManagerThe Opportunity
We are looking for a strategic Product Marketing executive for Creative Cloud’s desktop products. This leader will be responsible for the business, marketing and GTM strategy for our flagship digital imaging products such as Photoshop and Lightroom They will be accountable for driving business results in collaboration with multiple cross functional teams including product, marketing, sales, and finance.
What You’ll Do
Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals.
Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape.
Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year.
This includes:
TAM, market share, competitive assessment
Target audience definition and priorities, customer needs
Growth levers across product, GTM, geos, partnerships
Pricing & Packaging
Marketing strategy
Value proposition and messaging
Distribution strategies including partnerships and ecosystem
Engagement strategy
Act as a change agent, guiding teams forward in a rapidly evolving environment
What You'll Need to Succeed
Strategic Product Marketing experience with desktop consumer or productivity software products
Passion for Creative Products and the Creative Industry
Deep understanding of professional design or photography communities, market trends and competitive landscape
GM mentality, “owner-operator” working style
Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
Strong executive presence and excellent communication skills
Strategic problem solver who can identify and set short- and long-term strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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