Principal Product Marketing Manager
Adobe Software
JOB LEVEL
P50EMPLOYEE ROLE
Individual ContributorThe Opportunity
Adobe Firefly Services is redefining how enterprises scale creative content production through generative AI. As a Principal Product Marketing Manager on the Firefly Enterprise Product Marketing team, you will lead the go-to-market strategy for Firefly Services—a suite of APIs and tools that accelerate content creation across marketing and creative workflows. This role offers the opportunity to shape how Adobe’s AI innovation is adopted by the world’s leading brands.
What You'll Do
- Lead the GTM Strategy: Own and evolve the end-to-end go-to-market strategy for Firefly Services, partnering with product, sales, and marketing to drive ARR and adoption.
- Champion the Customer: Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives.
- Craft Differentiated Messaging: Develop compelling positioning and messaging that clearly articulates Firefly Services’ value and helps this offering standout in the market.
- Drive Pricing & Packaging: Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
- Enable Sales Success: Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.
- Launch with Impact Support product launches, ensuring seamless execution and alignment with go-to-market strategies.
- Market Intelligence: Stay ahead of trends in generative AI, creative automation, and API ecosystems to inform strategy and planning.
What You Need to Succeed
- 10+ years in product marketing, preferably in enterprise SaaS or API-based platforms.
- Deep understanding of GenAI API landscape and technical tools used by developers for workflow automation, including familiarity with monetization and business models.
- High level of intellectual curiosity and ability to comprehend product technology at multiple layers.
- Experience developing positioning, messaging and GTM strategies for enterprise solutions that include applications as well as APIs
- Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions
- Proven experience working closely with enterprise sales teams to support and progress deals
- Exceptional executive presence and presentation skills, with the ability to communicate complex ideas effectively and influence stakeholders
- Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
- Rock solid analytical problem-solving skill.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
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At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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