Product Marketing Manager, Kindle E-reader Devices

Amazon

Amazon

Marketing & Communications, Product
Seattle, WA, USA
USD 98,200-179,600 / year + Equity
Posted on Apr 14, 2025

DESCRIPTION

Kindle E-readers are among the bestselling products in the history of Amazon, with a rich legacy for driving customer-focused innovation. Our growth requires leaders who operate both strategically and tactically; think big to drive new opportunities; dive deep in data to uncover customer insights; break down and solve complex problems; and drive operational excellence.

The Kindle Devices team is seeking a customer-obsessed marketing coordinator to develop, coordinate and execute integrated marketing campaigns and support product launches. In this role, you will work with diverse teams including product, sales, product marketing, analytics, and creative, to drive execution of key marketing initiatives including product launches, social media marketing, influencer marketing, and events. This is a high visibility role, and there will be growth opportunities to shape future strategies and grow your career.

Key job responsibilities
- Campaign Execution: Assists in developing and implementing marketing strategies and campaigns, ensuring flawless execution and tracking.
- Content Creation: Contributes to the development of marketing creative, including website content, social media posts, email newsletters, and promotional materials.
- Campaign Tracking: Monitors campaign performance, and prepares reports to assess the effectiveness of marketing efforts.
- Market Research: Assists in conducting market research to identify trends, target demographics, and opportunities for improvement.
- Coordination and Communication: Collaborates with internal teams (e.g., sales, product, design) and external vendors (e.g., agencies, printers).
- Event Planning: Assists with planning and organizing trade shows, events, and other marketing activities.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to drive improvements

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, and reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.