Digital Marketing Lead, Sr. Product Marketing Manager, Kindle E-reader Devices
Amazon
DESCRIPTION
Kindle E-readers are among the bestselling products in the history of Amazon, with a rich legacy for driving customer-focused innovation. Our growth requires leaders who operate both strategically and tactically; think big to drive new opportunities; dive deep in data to uncover customer insights; break down and solve complex problems; and drive operational excellence.
The Kindle Devices team is seeking a creative, collaborative, and results-oriented marketing leader to define and drive marketing strategies and campaigns for our full portfolio of launched products, including Kindle Paperwhite, Kindle Colorsoft, and Kindle Scribe. In this role, you will lead and influence diverse teams (product, sales, analytics, brand, content engagement) to deliver measurable business impact while maintaining the highest standard of creative and strategic excellence. You will become an expert in and raise the bar for digital marketing channels, including Amazon homepage, mobile app, product detail pages, email, search, and push notifications.
The ideal candidate brings demonstrated success launching and scaling digital marketing programs, a proven track record of data-driven decision-making, and experience leading complex initiatives across multiple stakeholders. This is a high visibility role in a fast-paced environment, with with frequent opportunity to interact with and report on results to senior leadership.
Key job responsibilities
- Use data and insights to develop and implement marketing campaigns, optimize and evaluate campaign performance, and have an experimentation mindset.
- Work collaboratively and effectively across a large, cross-functional organization including centralized Marketing and Brand teams essential to your products’ success.
- Plan a robust A/B testing strategy for email and other onsite channels to continually improve performance. Experiment with different messaging, targeting, and creative approaches to enhance overall campaign effectiveness.
- Contribute to the development of marketing creative, including website content, social media posts, email newsletters, and promotional materials.
- Analyze customer cohorts and behaviors to develop targeted marketing strategies that drive customer acquisition, retention, and reading subscription growth. Leverage customer insights to refine and optimize lifecycle marketing programs.
- Stay up-to-date with the latest trends in digital marketing, email marketing, and e-commerce to ensure Kindle devices remain at the forefront of innovative marketing strategies. Proactively recommend new tactics and tools to improve performance and customer experience.