Product Marketing Manager, Speed, North American Stores Marketing
Amazon
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The North America Stores Marketing team is seeking a Product Marketing Manager who will work to launch new strategic and cross-category programs, by developing content strategies, testing and scaling successful CX marketing strategies for browse and other high-traffic channels with a focus on Speed related initiatives, a highly visible and rapidly evolving customer benefit.
The ideal candidate is a strong product marketer and project manager who is customer-obsessed, data-driven, detail-oriented and comfortable with ambiguity. They can develop campaigns and strategy independently and see them through to execution while partnering closely with teams across marketing, creative, product and engineering.
The Product Marketing Manager will leverage experimentation and performance data to develop new and optimize existing onsite channel marketing strategies, best practices and playbooks that help customers discover and engage with rapidly evolving shipping speeds and capabilities. They will own strategies and campaign execution end-to-end; planning, asset development, targeting and segmentation, personalization, measurement, optimization and reporting.
BASIC QUALIFICATIONS
- 5+ years of experience in digital marketing or product management
- Bachelor’s degree in Marketing, Business, Communication or related field
- Proven ability to move fast and manage complex high-visibility projects in an ambiguous environment without close supervision
- Demonstrated ability to manage multiple competing projects across functional teams, including product, marketing, creative and merchandising
- Proven track record of taking end-to-end ownership; high standards for marketing execution and commitment to delivering results
- Demonstrated ability to operate both strategically and tactically in a fast-paced environment
- Strong analytic skills - able to use data to develop and measure marketing programs
- Excellent verbal and written communication skills; elevated attention to detail
Key job responsibilities
* Own Same-Day Storefront marketing merchandising
* Develop and manage omni- channel, high-traffic, high-visibility speed campaigns and launches and ingresses to the Same-Day Storefront
* Work closely with product and tech teams to test and implement new features and experiments
* Own and execute marketing-led experimentation; test, optimize, scale, and automate successful traffic-driving strategies
* Track KPIs and progress to goals to measure the success of CX, campaigns, experimentation, and new initiatives
* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
* Actively investigate and suggest new ways to help customers discover products on Amazon
* Manage and report on project status and results
About the team
The North America Stores Marketing & Creative team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.
This job is no longer accepting applications
See open jobs at Amazon.See open jobs similar to "Product Marketing Manager, Speed, North American Stores Marketing" AnitaB.org.