Product Marketing Manager, North America Stores Marketing, NASM COOP
Amazon
DESCRIPTION
Amazon North America Stores is seeking a Product Marketing Manager to join the COOP Marketing team to help bring exciting shopping experiences to life for our vendors and customers!
As a Product Marketing Manager on the NAS Marketing CO-OP team, you will join a nimble team of marketers to own the strategy, development, and pitching of CO-OP opportunities across Amazon channels and events. CO-OP opportunities include vendor-funded merchandising placements, allowing brands opportunities to secure highly visible and exciting placements for their selection across Amazon's marketing channels. You will be responsible for developing packages for Seasonal Events, such as Valentine's Day and Easter. You will partner closely with our internal channel teams as well as our vendor-facing partners to pitch new opportunities to our key vendors and collaborate internally to bring the packages to life for our customers.
The ideal candidate will be customer-obsessed with high attention to detail and a bias for action. They will excel if they are comfortable working in a fast paced, high visibility environment, capable of building strong relationships with different stakeholders, and have experience dealing with ambiguity in an organized manner.
Key job responsibilities
1. Own CO-OP strategy for Amazon Seasonal Events including New Year Now You, Valentine’s Day, Easter, Mother’s Day, Father’s Day, Halloween, and Holiday.
2. Responsible for partner stakeholder management across Category, Creative, Curation, and Merchandising to ensure vendor-funded packaged are executed as promised.
3. Work with Design to develop pitch decks to share with our vendors the exciting details of the CO-OP packages.
4. Partner with NASM leads to plan and contribute to strategic marketing documents and creative reviews.
5. Build CO-OP packages in Amazon internal tracking tools and partner closely with Vendor Managers and Customer Success Managers to see through financial transaction of vendor packages.
A day in the life
In this role, you will be the go-to COOP channel expert for stakeholders across Marketing, Creative, and Stores, working collaboratively to bring COOP packages to our vendors and then seeing through the execution of packages to the end customer experience. This will include both strategy development and hands-on tactical work to build packages in Amazon Shopping Guides, where vendors can complete the purchase of the packages and then to approve packages using our defined guardrails and tenets. You will regularly present to partner teams and participate in event strategy meetings and creative reviews with NAS leadership.