Senior Product Manager Tech - Amazon Pay User Growth, Amazon Pay India
Amazon
DESCRIPTION
We're seeking an innovative Senior Product Manager to lead Amazon Pay's growth initiatives, with a
primary focus on driving traffic to Amazon Pay and increasing adoption across its various use-cases.
This role will be crucial in optimizing navigation paths, developing marketing technology solutions, and enhancing the Amazon Pay homepage experience to boost customer engagement and usage.
Key job responsibilities
Own and optimize the customer journey to Amazon Pay across multiple navigation touchpoints
within Amazon's ecosystem, with the goal of increasing discoverability and adoption
• Develop and execute strategies to drive traffic to Amazon Pay, highlighting its diverse use-cases (e.g.,
online purchases, bill payments, peer-to-peer transfers)
• Create and manage marketing technology products including push notifications, WhatsApp channels,
and email campaigns to promote Amazon Pay use-cases and drive user engagement
• Collaborate with UX/UI teams to design intuitive, conversion-focused interfaces for Amazon Pay
integration points
• Partner with analytics teams to establish measurement frameworks for traffic sources, use-case
adoption, and homepage engagement
• Work cross-functionally with Engineering, Marketing, and Business Development teams to
implement high-impact features that showcase Amazon Pay's value proposition
• Define and track key performance indicators (KPIs) for Amazon Pay traffic growth, use-case adoption,
and homepage effectiveness
A day in the life
A typical day will contain a mixture of all the following
• A daily health review of all your key business metrics and diving deep into any of them if you observe an anomaly
• Working in partnerships with User experience, technology and category teams to build out customer facing experiences, product requirement documents, debating phases and creating a robust go-to-market plan
• All the while, while reviewing NPS scores, voice of customers, come up with new ideas and build product strategy for upcoming months in partnerships with billers and regulator