Principal Product Manager Technical, Creative X - RAPID
Amazon
Description
Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers of all types to reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of mobile devices. We improve campaign performance for all advertisers through improved creative personalization. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
You love learning and building, operate independently, and demonstrate a willingness to roll up your sleeves and dive deep. As a Principal Product Manager – Tech, you will define and execute all aspects of product development and go to market strategies for our AI powered creative optimization product.
You will be working with a team of product managers, scientists, UX designers, and software engineers to build, test, launch, measure, and iterate on the features that optimizes the creative experience of display ads. You can excel when faced with ambiguity, have high judgement, and are able to balance technical limitations and customer experience to drive strategic value for the business. Successful candidates will enjoy working in a collaborative, analytical, and fast-paced environment and are comfortable interacting with highly technical cross-functional teams. Candidates will have experience with personalization and a track record of developing AI driven products.
Key job responsibilities
Driving the vision, roadmap, and external positioning for creative personalization. To be successful, the PM must balance the needs of advertisers and internal stakeholders, invent new ways to solve customer problems, and think big to align business and tech teams on the vision for the next generation of personalization.
· Lead cross-functional tech teams to execute on product plans and deliver results
· Drive executive reviews and alignment for your plans
· Collaborate closely with stakeholders throughout Amazon to obtain buy-in for product initiations
· Partner with engineering to take features from conception to launch
· Analyze and act on business metrics and data to grow the business
· Leverage consumer insights, advertiser feedback, and competitive intelligence reports to inform product decisions
About the team
Our team, CreativeX Optimization, empowers advertisers to personalize the visual experience of their ads in real time. We apply advanced machine learning and generative AI to help advertisers build, identify, and understand what ad creatives work with their audiences. We develop customized CTR and CVR prediction models to help advertisers efficiently connect with shoppers across the web. We utilize generative models to understand shopper preferences across text, images, and videos. We have a broad mandate to experiment and innovate, as we seek to leapfrog the competition and impact billions of impressions daily.