Description

Are you interested in managing the payment product marketing initiatives while working in the fast paced, dynamic and collaborative environment? You came to the right place!

We own one of the few Amazon branded payment products which require highly localization to drive the growth. This role is responsible for new account sign-up and usage by executing various Marketing initiatives including customer acquisition and engagement, launching new campaign, expanding traffic channels, and improving messages etc. You will work closely with Product Manager, UX/VX, Design, BI/Data Science, Risk, Finance, and Retail teams within Amazon. You will be responsible for diving into the data, finding new opportunities, test the Marketing idea, and doubling down the plan, which includes course correcting and scaling to deliver results. You will garner insights on the customers’ experience, taking learnings to reflect in marketing plans.

The ideal candidate will be a Marketer who is flexible, data oriented, and executes flawlessly yet creative (for new idea) and not afraid to fail fast. You will be excited to test and learn in a data oriented environment, using customer data and insight, if necessary run research to make new campaigns with economic recommendations.

Key job responsibilities
- Develop Marketing plan driving customer acquisition and engagement, ensure alignment with key stakeholders such as Product Manager.
- Execute Marketing plans / campaigns to help driving new account sign-up and usage; create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns.
- Report the Marketing performance to key stakeholders.

A day in the life
As a Product Marketing Manager on the Co-Branded Credit Card team, no two days look the same — but every day is grounded in customer insight, cross-functional collaboration, and strategic impact.

You'll start your week diving into customer behavior data and competitive dynamics, identifying opportunities to sharpen Amazon's Co-Branded Credit Card value propositions in Japan. Whether you're refining portfolio differentiation or exploring new customer segments, your analysis uncovers new customer insights and directly shapes the direction of our product marketing.

Mid-week, you'll partner with UX Designers to translate strategic goals into seamless customer experiences, and sync with Tech teams to align on near-term delivery while keeping an eye on the long-term roadmap. You'll also collaborate with the Product and Finance teams to evaluate acquisition economics — designing strategies that drive both customer adoption and lasting engagement.

By the end of the week, you'll be leading cross-functional reviews with Issuer partners, internal stakeholders, Legal, and other key stakeholders, bringing clarity and alignment through planning sessions.

This role sits at the intersection of marketing, customer empathy, business strategy, and product thinking — giving you a front-row seat to guide the evolution of Amazon's Co-Branded Credit Card experience as we pursue new segments and higher-value opportunities.

About the team
Please visit Org introduction video!
''Amazon Consumer Payment Section, What do they do?''

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. For individuals with disabilities who would like to request for support, please visit ''Disability Accommodations''

Amazon's Credit Card Product Marketing team sets the strategic roadmap for our financial services in Japan, leading portfolio-level thinking including long-term customer value strategy, benefit design, competitive positioning, and cross-functional prioritization with Tech, Product, and Issuer partners.

We manage one of Japan's fastest-growing card portfolios and are exploring expanded value propositions and new customer segments. This requires deep customer understanding, competitive assessment, business modeling, and multi-year strategic planning.