Description

Transform Live Streaming Advertising

Are you ready to revolutionize advertising on the world's largest live streaming platform? Twitch is where millions of viewers connect with their favorite creators every day across gaming, music, esports, and creative content. We're building the future of advertising in live streaming - where real-time engagement meets commerce.

Amazon Publisher Monetization (APM) Twitch Advertising is seeking a Senior Software Development Engineer to architect and build advertising experiences that respect creator authenticity while delivering exceptional value to advertisers. You will work at the intersection of live streaming, gaming culture, and advertising technology to create solutions that are uniquely Twitch.



Key job responsibilities
As a Senior SDE on the Twitch Advertising team, you will:

Invent New Ad Formats - Design and implement next-generation interactive experiences including gameplay demos, rewarded viewing, vertical video ads optimized for mobile, and creative optimization tools using generative AI to help advertisers craft authentic messages for gaming audiences.

Architect High-Scale Systems - Build distributed systems processing billions of real-time ad decisioning requests with <100ms latency, design supply optimization algorithms balancing guaranteed deals and programmatic demand, implement dynamic allocation intelligently shifting inventory between demand sources, and create robust forecasting and pacing systems ensuring multi-million dollar deal delivery.

Drive Measurement & Performance - Build first-party audience targeting using Twitch's unique behavioral signals, develop conversion tracking connecting ad exposure to downstream outcomes, and implement real-time reporting dashboards for campaign optimization.

Enable Creator Economy - Design APIs and tools empowering creators to monetize through sponsorships while maintaining community
trust, build measurement frameworks proving creator influence on advertiser KPIs, create safety and brand suitability systems using AI-powered analysis, and develop self-service platforms scaling sponsorship programs from manual to automated.


About the team
APM Twitch team is committed to accelerating Twitch’s ad revenue growth by driving innovation in deeply embedded demand-side tech integration, ads sourcing, brand safety and bidder optimization. By innovating new tech solutions, we aim to streamline sales processes and enhance the advertiser experience, enabling scalable, data-driven decisions that align with Twitch’s revenue objectives. We are focused on delivering high-impact, reliable demand solutions that empower advertisers to maximize performance and help position Twitch as a leader in digital ad monetization.