Description

WW Prime UX is seeking an AI UX Designer with a track record of designing human-centered, consumer AI experiences. In this role, you'll design end-to-end Prime customer journeys, accessed via agentic UI, in partnership with benefit teams including Alexa and Rufus. You will be part of a cross-functional pod transforming complex AI capabilities into clear, usable, and elegant customer AI powered experiences for 200M+ Prime members worldwide.

You'll partner closely with product, engineering, and applied science teams to deliver high-quality agentic experiences that balance bar raising craft, user needs, technical feasibility, and business goals. We value designers who think like builders—moving quickly from concept to prototype.



Key job responsibilities
Design AI interfaces — including conversational UI, voice, and recommendation systems — in close partnership with engineering teams building and leveraging AI models

Apply rapid prototyping approaches, including code-based and AI-assisted methods (e.g., vibe coding environments), to accelerate concept exploration and validation

Design end-to-end Prime AI features and customer journeys, from discovery through launch, iteration, and scale

Translate AI capabilities into intuitive conversational design patterns that build user confidence and trust

Make Prime benefits more accessible and personalized through AI-assisted experiences

Leverage AI-powered design tools and rapid prototyping to accelerate exploration and validation

Collaborate with product managers, engineers, and applied scientists across Prime, Alexa, and Rufus

Define reusable design patterns and documentation to ensure consistency and scalability across Prime's AI experiences, in alignment with partner teams

A day in the life
Your day might look like this:

Design Systems — Audit conversational flows against Prime, Alexa and Stores design systems, flag gaps, and align with partner design teams.

Stakeholder Presentation — Present designs to xfn partners and leadership, walk through rationale and tradeoffs, and align on next steps.

Engineering Collaboration — Sync with engineering to define the knowledge base for key customer use cases, mapping content, intents, and data sources.

Research & Validation — Review customer usability study findings and document recommendations for the next design iteration.

Customer Advocacy — Identify a friction point in customer study, prototype a solution using AI tools, and share with xfn partners.

About the team
With over 200 million members globally, Worldwide Prime delivers customer experiences that solve real customer problems on a daily basis, saving them time and money, to create meaningful value.

Prime UX is pioneering the next generation of AI-powered Prime experiences, bringing conversational AI and personalized assistance to every aspect of membership. We are reimagining how customers discover and engage with Prime across every device and context.

Our design team blends vision with curiosity, craft with rigor, partnering closely with engineering, science, product, and business teams across Amazon to deliver world class member experiences.