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Principal Product Management - Technical, Amazon Brand Stores

Amazon

Amazon

Product, IT
Seattle, WA, USA
Posted on Mar 21, 2026

Description

Amazon Brand Stores are exclusive for brand owners to present their content and product catalog in using their own creativities. They are created and managed through the Brand Store Builder within the Advertising Console and can be promoted with advertising campaigns within and outside of Amazon. They are seamlessly integrated with Amazon Stores and attracts millions of visits a day.

The Amazon Brand Stores team at Amazon Ads is re-imagining how shoppers and brands discover and interact with each other through state-of-the-art generative AI technologies across Amazon.com and beyond. We are re-inventing the brand centric storefronts, bridging human creativity with artificial intelligence to transform every aspect of brand shopping experiences, from store creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of brand owners, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

We are looking for a seasoned Principal Product Manager - Technical (PMT) to work with us building delightful shopping experiences to drive brand growth as measured by their attributed sales. Our vision is deliver highly personalized, context-aware brand storefronts that adapts to individual shopper preferences, scales across diverse surfaces, remains relevant to seasonal and event-driven moments, and integrates seamlessly with the new sponsored and organic experiences our partners in Ads and Retail are building, such as the new sponsored brand agent, A-Plus content. If you an entrepreneurial product leader who loves to tackle ambiguous problems, favor sharp execution with technical depth and analytical rigor, this is the role for you!

Key job responsibilities
As a Principal Product Manager - Technical, you will work closely with business stakeholders, scientists and engineers across Amazon Ads and Stores to

- Charter and execute a course for delivering customized, differentiated shopping experiences in Brand Stores and for different customer cohorts
- Develop a strong collaboration with Amazon Stores partners and Ads partners for prioritization and execution of new product features, CX experiences and monetization strategies
- Obsess over your customers and work backwards to define tenets, customer experiences, long-term goals, focus areas and key success metrics.
- Develop and present working backwards documents and product plans
- Influence senior leaders across Amazon by proactively communicating your vision, reporting plans and progress, and aligning with Amazon's core leadership principles