Description

Amazon Ads is seeking an exceptional Principal Technical Program Manager to drive strategic technical initiatives across our advertising campaign creation technology platform. This role will lead complex, cross-organizational programs that directly impact how millions of advertisers reach customers globally through Amazon's advertising solutions including Sponsored Products, Sponsored Brands, Amazon DSP, and emerging ad technologies. The role requires influencing agentic campaign experience strategic direction across multiple VP-level organizations within Ads, balancing near-term delivery with long-term agentic evolution.

As a Principal TPM, you will own the planning, execution, and delivery of large-scale technical programs that span multiple engineering teams, product organizations, and business stakeholders. You'll work at the intersection of advertising technology, machine learning, and distributed systems to solve ambiguous problems that shape the future of digital advertising.

Key job responsibilities
Own end-to-end program management for strategic advertising technology initiatives spanning multiple teams and organizations

Drive technical strategy and roadmap alignment across engineering, product, science, and business teams

Lead cross-functional teams through complex technical challenges in areas such as ad serving, campaign management, measurement, and optimization

Establish program governance, metrics, and reporting mechanisms to ensure visibility and accountability at the VP level

Identify and mitigate technical and operational risks across large-scale distributed systems serving billions of ad requests daily

Partner with engineering leaders to influence architecture decisions and ensure scalability, reliability, and performance

Build and maintain relationships with senior stakeholders across Amazon Ads, AWS, and Retail organizations

Drive operational excellence through process improvements, automation, and best practices
Mentor and develop other TPMs across the organization

Represent Amazon Ads technical programs in executive-level reviews and planning sessions