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Principal, Technical Program Mgr., Brand Measurement, Measurement, Ad Tech, and Data Science (MADS)

Amazon

Amazon

IT, Data Science
New York, NY, USA
Posted on Apr 9, 2026

Description

We are seeking an experienced, customer-focused Principal Technical Program Manager to lead the development of innovative solutions in brand measurement. This role will play a pivotal part in helping advertisers measure, analyze, and optimize their brand-building campaigns across Amazon Ads. By delivering performance reporting and actionable AI driven insights, our team empowers global advertisers to connect their media investments with real customer outcomes. If you’re passionate about data-driven decision-making and developing solutions that impact millions of customers, this is the role for you!

Key job responsibilities
As a Principal TPM, you will own the planning, execution, and delivery of large-scale technical programs that span multiple engineering teams, product organizations, and business stakeholders. You'll work at the intersection of advertising technology, machine learning, and distributed systems to solve ambiguous problems that shape the future of digital advertising.

- Own end-to-end program management for strategic advertising technology initiatives spanning multiple teams and organizations
- Drive technical strategy and roadmap alignment across engineering, product, science, and business teams
- Lead cross-functional teams through complex technical challenges in areas such as ad serving, campaign management, measurement, and optimization
- Establish program governance, metrics, and reporting mechanisms to ensure visibility and accountability at the VP level
- Identify and mitigate technical and operational risks across large-scale distributed systems serving billions of ad requests daily
- Partner with engineering leaders to influence architecture decisions and ensure scalability, reliability, and performance
- Build and maintain relationships with senior stakeholders across Amazon Ads, AWS, and Retail organizations
- Drive operational excellence through process improvements, automation, and best practices
- Mentor and develop other TPMs across the organization
- Represent Amazon Ads technical programs in executive-level reviews and planning sessions