Description

Join a fast-paced team focused on one of Amazon's most important growth opportunities: getting customers to shop more of what Amazon has to offer. Most customers have categories they've never tried — they buy electronics but have never browsed fashion; they shop home goods but have never bought groceries online. We're building the onsite experiences that change that.

This role is about understanding how customers expand their shopping repertoire, and designing the experiences that accelerate it — starting with one category to prove the model, then scaling the playbook across the store.

What You'll Own
You'll own the strategy and onsite experience for growing customers' category footprint on Amazon. You'll start by deeply understanding one category — what gets a new customer in, what keeps them coming back — then build frameworks that can be applied broadly to drive category expansion across the customer base. Your canvas spans search, detail pages, and cart.

Understand How Customers Expand Across Categories Map how customers naturally move from their core categories into new ones — and where they don't. Who shops electronics but has never bought fashion? What's the trigger that gets a grocery customer to try home goods? Identify the behavioral patterns, barriers, and moments of opportunity that define a customer's category journey. Use these insights to find the highest-leverage places to intervene.
Design Experiences That Get Customers Into New Categories Build onsite experiences that make it easy and compelling for customers to take their first step into an unfamiliar category. This means surfacing the right category entry points in search and discovery, building detail pages that reduce the hesitation of buying in an unfamiliar space, and designing cart and post-purchase moments that naturally open the door to adjacent categories. Test what actually works — better curation, social proof, educational content, or personalized entry points tailored to what the customer already shops.
Grow Customers Within a Category, Then Expand the Model Acquiring a first-time category shopper is only the start. Deepen their engagement — building familiarity, driving repeat purchase, and expanding basket — so the category becomes a regular part of how they shop Amazon. Document what works, extract the repeatable patterns, and scale the playbook to new categories. Over time, you're not just owning one category; you're building the framework the whole team uses.
Run Experiments Across the Funnel Design and run A/B tests to validate what actually moves category acquisition and repeat purchase. Test across search, detail pages, and cart — because the right intervention looks different depending on where the customer is in their journey. Use data to prioritize: not all barriers are equal, and not all categories require the same approach.
Partner with Tech and Designers to Ship Translate customer and category insights into clear product requirements. Work with engineering and UX to build experiences that adapt to a customer's category history and context — and iterate fast enough to learn.
The north star metric is now explicit: number of categories a customer actively shops. The "start with one, scale to many" framing is built into the role structure. Want to adjust anything about scope, seniority, or team context?