Description

One Medical Enterprise is transforming how employers deliver healthcare to their workforce. As a Principal Product Marketing Manager, you will be the strategic marketing lead for One Medical's enterprise product portfolio—owning go-to-market strategy, product launches, and content programs that drive member activation, engagement, and client retention across our employer-sponsored membership base.

This is a high-impact, cross-functional role at the intersection of product, sales, and marketing. You will work closely with Product, Enterprise Sales, Client Success, Clinical Operations, and Central Marketing to bring new capabilities to market and ensure enterprise members and employer clients understand and adopt the full value of One Medical.

Key job responsibilities
Product Launches & GTM Strategy
- Develop launch plans with clear positioning, messaging, audience segmentation, channel strategy, and success metrics
- Partner with Product and Clinical teams to translate complex healthcare offerings into compelling, accessible value propositions for employer clients and enterprise members

Content & Messaging
- Build and maintain a differentiated messaging framework for One Medical Enterprise across client segments
- Develop high-quality content assets including sales enablement materials, client-facing collateral, member education content, onboarding materials, and thought leadership
- Ensure content addresses key enterprise member barriers
- Partner with Enterprise Marketing on onboarding email series, engagement campaigns, and lifecycle communications to drive first-time and repeat engagement

Market & Customer Insights
- Conduct and synthesize research on enterprise member behavior, employer buyer needs, and competitive landscape to inform product and marketing strategy
- Translate insights into actionable recommendations for Product, Marketing, and Client Success teams

Cross-Functional Leadership
- Serve as the marketing voice in product development, ensuring enterprise member and employer client needs are represented from ideation through launch
- Collaborate with Enterprise Sales and Client Success to develop segment-specific activation strategies for Strategic, SMB, and Channel Partner clients

About the team
The One Medical Enterprise Marketing team is a high-impact, cross-functional organization responsible for driving member acquisition, activation, engagement, and retention across our employer-sponsored membership base. The team operates at the intersection of B2B and B2C marketing—partnering with employer clients to unlock member access while directly engaging enterprise members to drive healthcare utilization and long-term retention.