Senior Analyst, Marketing
American Express
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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
How will you make an impact in this role?
The Senior Analyst-Marketing is a key colleague in the Lending team. They play an important part in generating growth and profitability for the Canadian business. This is a unique opportunity to be at the forefront of our team driving innovation and the business forward through a variety of established card marketing and lending offers, solutions, and capabilities.
As a key member of the team, you will be responsible for driving revenue via implementation of innovative features and capabilities that enhance customer journeys, and support with execution of targeted marketing campaigns. You will also play a key role in strengthening our processes and controls to ensure strong operational excellence. This role collaborates closely with critical partners such as credit risk, centers of excellence, finance, legal and compliance to analyze, execute and optimize our proprietary lending offerings to drive profitable customer behaviors. We are looking for a motivated self-starter with a solid marketing and analytical background who is passionate about driving results and has a proven track record of building relationships and collaborating across teams to drive shared outcomes. You are excited about building, deploying, optimizing, and analyzing capabilities and offers that support a meaningful customer experience which in turn drives profit for the business.
Job Responsibilities:
Champion key projects – lead new initiatives end to end.
- Work closely with central partners, risk teams, legal, compliance and others to deliver successful end to end projects including the launching of new features and marketing strategies.
- Lead with rigor and establish well documented processes that comply to high standards of governance.
- Manage multiple ongoing priorities and demonstrate resilience in the face of obstacles.
- Manage a budget and ensure healthy return on investment while identifying opportunities for optimization.
Analytics – interpret internal and external data to identify opportunities and recommend business strategy.
- Deep dive into performance metrics to assess campaigns and use insights to drive future business strategy.
- Identify current and future consumer needs as well as understand competitor offerings and threats.
- Monitor and react to external influences (regulatory, technology, economic & consumer trends).
- Challenge the status quo and generate ideas for new or improved offerings.
Drive Results through flawless execution – heightened focus on the bottom line.
- Launch new or evolved capabilities in partnership with central teams that unlock incremental revenue opportunities.
- Evolve compelling communications and marketing campaigns to increase Cardmember profitability via marketing and lending treatments.
- Define business goals and deliver on roadmap to achieve profitability objectives.
- Create and manage effective controls and testing processes to ensure operational excellence.
Relationship Management – build a common vision between business stakeholders to drive portfolio/business strategy.
- Influence stakeholders to gain initial buy-in and lead stakeholders throughout project delivery and issue resolution.
- Rally central partners and local stakeholders to launch new capabilities and offerings that meet and exceed goals.
- Collaborate with key stakeholders to ensure strong control and testing frameworks across all key processes.
Qualifications
- Minimum 3 years’ experience in:
- Managing multiple complex projects and marketing campaigns simultaneously
- Developing compelling customer communications.
- Building relationships, influencing, and collaborating across functions
- Selecting, reviewing, analyzing diverse data sets related to business performance (e.g. financial performance, business process optimization) to make decisions, drive change and find continual improvement.
- Strong project management skills with a proven ability to take initiative, champion a project from conception through implementation and evaluation.
- Must be a “power user” of Excel, Visio and Power Point and be comfortable with the rest of the Microsoft Office suite.
- Exceptional communication and presentation skills, with ability to tailor a message to a diverse set of audiences.
- Detail-oriented and ability to execute with high degree of accuracy.
- A passion for innovation and staying on top of technological trends.
- Ability to thrive in a matrixed environment.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.