Sr Analyst- Amex Offers Merchant Amplification Marketing
American Express
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The US Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
The US Membership Engagement teams sits within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise. As the Offers and Rewards Marketing Team, we excite Card Members to redeem points, use offers, and diversify spend through personalized, customer-first marketing and compelling, effective offers that make Membership more rewarding. One of the main pillars of the team is Amex Offers, which we promote to Card Members to incentivize and reward card usage. (Visit www.americanexpress.com/en-us/benefits/offers/ for more info).
How will you make an impact in this role?
The Senior Analyst will lead Merchant Amplification for Amex Offers. You will be responsible for deploying and advancing merchant offer specific marketing to excite Card Members to enroll in the offers, encourage them to redeem, and motivate them to do it again and again. This role is a key connection point between partners across Amex Offers Digital Media and US Customer Loyalty Marketing.
This role is ideal for a collaborative marketer with a passion for the customer experience who develops subject matter expertise quickly.
Responsibilities
- Continue to execute and iterate on the Merchant Amplification Strategy
- Partner with Amex Offers Digital Media and across US Customer Loyalty Marketing to identify relevant, timely offers and deliver to Card Members via contextual channels
- Lead the end-to-end execution of cross-channel, merchant specific marketing campaigns including agency and vendor relationships where applicable
- Maintain the Amex Offers landing page, cycle of featured offers, and ADA compliance of the page
- Partner across the enterprise to influence and optimize how merchant offers show up to customers
Qualifications
- 2 years digital marketing experience
- Demonstrated history of effective partner management and ability to develop strong relationships across business units/team
- Proactive self-starter who shows initiative, adapts well to change, and problem-solves independently
- Strong project management skills with attention to detail and the ability to prioritize effectively
- Excitement to learn something new and develop subject matter expertise
- Exceptional verbal and written communication skills
- Comfort with execution platforms, pulling results, documenting learnings, and strategizing how to use those learnings
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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