Analyst - Commercial Internal Acquisition (Marketing)
American Express
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
As a member of our Commercial Internal Acquisition team, you will be responsible for driving increased customer spend & engagement through targeted acquisition initiatives including cross-sell, additional cards and upgrades. You will achieve this by developing strategies and executing your marketing plans through both digital and offline channels. You will continually develop and hone your analytical skills by analyzing the performance of your marketing activities, deriving insights and making analytical based decisions and recommendations.
Specific role responsibilities include:
- Lead the end-to-end marketing execution of strategies, including:
- Working with creative agencies to develop marketing collateral.
- Obtain stakeholder approval.
- Working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives.
- Measuring campaign performance to inform future actions.
- Leverage reporting on marketing campaigns, channels, and customer journeys to derive insights and make analytical based decisions to inform our strategies, including:
- Assess performance against KPIs and support annual strategic marketing planning.
- Supporting the development and execution of portfolio strategy including new capabilities, customer experiences & treatments.
- Identification of user journey gaps & optimization opportunities.
- Understand customer and competitive trends with competitive and qualitative assessments and making strategic recommendations.
- Manage the deployment of marketing, projects & capabilities, including:
- Working effectively across broader Amex teams (Servicing, Legal, Compliance, Technologies, International Center of Excellence, etc.).
- Partnering with internal marketing teams on developing & deploying marketing communications.
- Developing, testing, and launching new customer experiences and capabilities.
Preferred Qualifications:
- Strong focus on innovation and initiative to own a project from conception through implementation and evaluation.
- Proven ability to challenge the status quo to improve existing processes, campaigns, and assets.
- Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.
- Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners.
- Highly proficient in MS Office suite (Powerpoint, Excel, Word).
- 1+ years work experience in a Marketing or Product Management function.
- University degree in Business or Marketing or equivalent work experience.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.