Senior Analyst - Marketing Team Lead
American Express
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Consumer Marketing Enablement Team (MET) delivers omni-channel marketing campaigns as part of our broader US Consumer business objective to scale acquisition, increase customer engagement, and accelerate revenue momentum.
The Customer Marketing Enablement Team (MET) Senior Analyst and Team Lead will report into the Senior Manager of Direct channels and will drive the campaign development, implementation, and execution of the Customer Marketing strategy within the Marketingforce platform. They will serve as the SME of their channels and support up to 8 analysts with their campaign execution requirements; working closely with Marketing, Technology, Channel Execution teams, Governance, and Compliance partners to support campaign setup. In addition to this, they will lead training and onboarding of new analysts and serve as the main POC for any ad hoc channel requirements. The Sr. Analyst will also serve as a leader in Customer MET, helping to drive innovation and efficiencies.
Key Responsibilities
- Lead a team of contractors who own their own portfolios within the channel and drive end-to-end marketing campaign set up and delivery
- Partner with marketing and operations teams to understand offer constructs, develop go to market plans, and define implementation strategy of new offers, product launches and refreshes to engage existing customers.
- Collaborate with partners on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance.
- Develop and maintain pipelines and campaign execution calendars and track team capacity
- Participate in campaign results analyses, understanding customer behavior and providing concrete recommendations on how to improve performance against goals.
- Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on best practices
- Support the Marketing force migration strategy, spearheading weekly cross-functional leadership meetings, implementation of tests and reporting on progress to executive leadership.
Minimum Qualifications
- Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities while driving flawless execution
- Strong attention to detail, serving as a process-focused problem solver
- Effective written and verbal communication skills, building and leveraging relationships to create solutions
- Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
- Desire to learn on a fast-paced, results-oriented, dynamic team
- Demonstrate collaborative approaches to drive a project/initiative to completion
- Marketforce experience preferred
- Bachelor's Degree Preferred
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions