Product Manager - Measurement and Attribution
Apple
Product
Cupertino, CA, USA
USD 147,400-272,100 / year + Equity
Posted on Dec 16, 2025
At Apple, we work every day to create products that enrich people’s lives. Our Apple Ads group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Our platforms are highly performant, deployed at scale, and set new standards for enabling effective advertising while protecting user privacy. Apple Ads is seeking a highly motivated Product Manager to own critical portions of our brand advertising initiatives. In this role, you will be responsible for measurement and attribution of advertising in our live sports on Apple TV and in Apple News. You will own delivery of our advertiser reporting and implement solutions that help advertisers associate outcomes that they value to their advertising spend with Apple. The ideal candidate is a master of prioritization and communication, excels at building strong relationships, and can identify and advocate for process improvements and feature requests within fast-moving projects. If you are passionate about advertising and want to take on complex technical challenges with exceptional colleagues, we want to hear from you.
As a Product Manager, Measurement and Attribution, you will: * Own end-to-end delivery of internal and external reporting for our Video and Display advertising businesses * Partner with cross-functional teams to analyze key trends within the Video and Display advertising businesses and advocate for feature requests based on data-driven insights * Define a vision and tactical roadmap for attribution capabilities and offerings to complement our brand advertising business * Evaluate, select, and partner with leading third parties, as needed, to deliver ongoing ad measurement and attribution capabilities * Create comprehensive documentation of all reporting and measurement workflows and data flows * Create detailed roadmaps with prioritized, planned improvements for our reporting and attribution capabilities and processes
- * Direct experience in the advertising ecosystem, including ad measurement, ad delivery, and ad format optimization
- * 3-6 years experience in product management, including defining requirements, outlining workflows, and identifying high-impact areas of product improvement
- * Technical proficiency to partner effectively with engineering teams; business acumen to partner with and support market-facing teams
- * Outstanding communication skills with ability to translate technical concepts for all audiences, including executive leadership
- * Experience collaborating effectively with internal engineering teams
- * Bachelor's degree in Computer Science, a related technical field, or equivalent practical experience
- * Direct experience in ad measurement and attribution
- * Demonstrated ability to build strong relationships and influence cross-functional teams without direct authority
- * A proven track record of successfully operating in ambiguous, fast-paced environments
- * Strong technical and analytical abilities, including proficiency with SQL
- * Experience partnering with leading third-party measurement and attribution vendors
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.