Technical Program Manager (Interactive Content Management), Retail & Marcom Engineering
Apple
IT, Operations
Sunnyvale, CA, USA
USD 141,800-213,700 / year + Equity
Posted on Dec 16, 2025
Marcom Platform & Services (MP&S) partners with Marcom’s Global Marketing Communications group to deliver platforms and tools. Marcom oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. The Technical Program Manager, Interactive Content Management role will be responsible for owning Content Management perspective on Content Management tools strategy and best practices across Marcom, working both internally and with agency partners to encourage consistency, efficiency, and innovation. This role works closely with the rest of the MP&S internal Content Management team, as well as with MP&S teams, Digital Product, Content Management agency partners, Digital Producers, GEO Alt Producers, Development, QA and Leadership in a highly collaborative and team-oriented environment with the aim of advancing the ongoing development of Marcom’s Content Management strategy and making connections across Marcom’s content management tools.
This role will create and maintain relationships both internally and with agency partners, monitoring status and ongoing progress of existing and future Marcom Content Management Systems and processes and playing a critical role in key projects. This role will also be responsible for making overall recommendations that further Marcom goals for Content Management and finding connections between tools that encourage efficiency and decrease risk.
- Comprehend and maintain working knowledge of existing requirements across Content Management System tools and UAT data, helping identify missed opportunities in systems or processes
- Screen and prioritize tech concerns from the overall content management function at Marcom, identifying and elevating patterns and pain points
- Contribute to planning activities by providing technical context for system versus staffing efficiency, and overall recommendations for platform and strategy improvements that benefit the product ecosystem
- Aggregate tools updates and status across the studio as needed for contribution to reports to leadership, distilling findings and concerns, and communicating issues concisely with attention to core problems
- Champion advancement and improvement of internal systems and workflows
- Advocate for Content Management as primary user of Content Management tools
- Maintain and develop relationships with key strategic partners through Marcom
- Imbed in key projects, influencing initial and ongoing practices
- Work with project teams to provide recommendations when there are issues and roadblocks
- Assess gaps between existing systems and workflows compared to industry developments and best practices, using research data to recommend innovative solutions
- Work with MP&S partners to uncover and leverage innovations made across the wider business
- Requires Bachelor’s degree in Computer Science/ a technical degree or a minimum of 3+ years of relevant work experience.
- 3+ years content management experience
- 2+ years technical program management experience
- Demonstrated success identifying, assessing, and recommending solutions for Content Management Solutions issues
- Proficient in multiple enterprise Content Management Solutions such as AEM, Drupal, WordPress, etc.
- 3+ years work experience in web development
- Established program management skills within a larger complex business framework
- Excellent communication and interpersonal skills
- Self-starter, self-motivated, self-directed, self-sufficient
- Ability to course-correct quickly as the needs of the business evolve, and to deftly influence without authority
- Experience navigating large and complex organizations, including gaining access to key stakeholders and successfully managing relationship-building dynamics and processes
- Proven technical acumen in Content Management Solutions and underlying architecture; advanced experience with AEM front- and back-end a plus
- Strong, audience-oriented presentation skills
- At ease with wide array of business best practices and frameworks; experience with agile methodology and scrum ceremonies a plus
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