Marketing Analyst
Collabera Inc.
Marketing & Communications, IT
New York, NY, USA
USD 60-86 / hour
Posted on May 7, 2025
Marketing Analyst
Contract: New York, New York, US
Salary Range: 60.00 - 86.00 | Per Hour
Job Code: 361703
End Date: 2025-06-05
Days Left: 28 days, 10 hours left
Digital Marketing Analyst- New York, NY- 10011 (Hybrid)
Pay range- $60-86/hr
Area Description (Our Mission)
- Know the user. Know the magic. Connect the two. At its core, marketing at client's starts with the user and ends with technology, bringing both together in unconventional ways.
- Our job is to demonstrate how our products solve the world’s problems – from the everyday to the epic, from the mundane to the monumental.
- And, we approach marketing in a way that only we can – break the rules, redefine the medium, make the user the hero, and ultimately let the technology speak for itself.
Role Description (and additional job description)
- In this role you will drive key measurement and analytics programs that deliver a scaled impact for Marketing across media campaigns
- On a more day to day basis you will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars
- You'll define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion
- As a Marketing Analyst you will be seen as an expert within our team on all things that relate to media incrementality, web analytics and digital measurement methodologies. You will maintain global consistency, while keeping regional focus
- Org. Note: *This is a Pilot Program managed by the Marketing Staffing Team
Responsibilities
- Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level
- Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars. (e.g. conversion lift tests, matched market analyses, and brand lift studies)
- Analyze campaign results and report the media effectiveness across all stakeholder groups
- Develop processes to ensure all stakeholders align and understand how we determine campaign success
- Conduct meta analysis, find best practices and bring and surface opportunities and risks otherwise not identified to senior stakeholders.
Mandatory
- 5+ years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing)
- Experienced in campaign Brand or Conversion lift measurement and using analytical insights to guide media planning and/or experience working in digital marketing: Analytics, Performance incrementality geo experiments (Match Market tests)
- Well versed at using data for storytelling and presenting complex research findings to both technical and non-technical audiences
Desired
- Experience with data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems)
- Experience with data visualization (e.g., Looker or equivalent BI tool)
- Knowledge of statistical modeling techniques: e.g. Regression analysis (Linear, Logistic, Ridge)
- Experienced in market research principles (e.g. sampling, question wording, bias) as well as analysis of survey data (e.g. data segmentation and conjoint analysis)
- BA/BS in Maths / Statistics / Engineering / Research Methods/ Economics or other quantitative field
Job Requirement
- Marketing
- statistical techniques
- campaign Brand
- SQL
- Looker
Reach Out to a Recruiter
- Recruiter
- Phone
- SAKSHI MISHRA
- sakshi.mishra@collabera.com