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Director of Product Management - EA App

Electronic Arts

Electronic Arts

Product
Vancouver, BC, Canada
CAD 165,900-238,100 / year + Equity
Posted on Sep 3, 2025
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General Information

Locations: Vancouver, British Columbia, Canada
  • Location: Vancouver
  • Country: Canada


Role ID
210350
Worker Type
Regular Employee
Studio/Department
EAX
Work Model
Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Director of Product Management – EA App

Workplace Type: Hybrid | Canada

Reporting Line: Reports to the Head of Product

You will lead the product vision for the EA app, EA's flagship PC and Mac storefront and launcher. As Director of Product Management, you'll promote player engagement and business growth through scalable strategies, platform improvement, and collaborative leadership. You'll guide a team of Product Managers while partnering across studios, commercial, and publishing teams to deliver meaningful results.

Responsibilities

  • Build product strategy for EA app's storefront, launcher, and platform services
  • Mentor a team of Product Managers, empowering ownership and strategic focus
  • Align product plans with strategic goals, goals, and market opportunities
  • Collaborate with studios, engineering, analytics, finance, and design to develop products at scale
  • Lead growth plans to improve acquisition, retention, conversion, and lifetime value
  • Use data, insights, and competitive analysis to identify optimization and new ideas opportunities
  • Prioritize long-term vision and near-term goals to deliver measurable outcomes
  • Represent product strategy at the executive level and contribute to EA-wide platform planning

Required Qualifications

  • 8-10+ years in product management, including 2–3 years managing people
  • Experience leading user-facing or commerce-focused digital products in gaming, tech, or e-commerce
  • Experience balancing player experience, platform health, and our goals
  • Experience with using data and A/B testing frameworks to lead and evaluate product decisions
  • Experience communicating complex technical concepts to a variety of audiences
  • Knowledge of commerce mechanics, player behavior, and platform growth strategy

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$165,900 - $238,100 CAD

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
LinkedInID
1449
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