Sr. Web Content Marketing Specialist
Esri
Overview
As a Sr. Web Content Marketing Specialist at Esri, you will play a crucial role in writing copy and shaping the content of Esri.com. This role demands a deep understanding of both editorial best practices and the GIS industry. You will lead content initiatives, ensure editorial excellence, and work closely with cross-functional teams to achieve business goals.
Responsibilities
- Write and edit. Lead the creation and development of web content and marketing copy for Esri's products, events and training. Manage and execute editing projects from start to finish, ensuring timely delivery of high-quality content.
- Communicate and collaborate. Work with product teams, sales teams, and subject matter experts (SMEs) to translate complex technical concepts into accessible content. Mentor junior editors and contribute to the professional development of the editorial team.
- Drive results. Develop editorial strategies that align with Esri’s marketing and business objectives. Ensure all content meets SEO standards, brand guidelines, and editorial quality metrics. Leverage OKRs to successfully achieve content marketing objectives and continuously analyze results.
- Build Esri’s brand. Ensure that content is both technically accurate and aligned with customer needs.
- Innovate and adapt. Monitor industry trends and competitors to inform content strategy and innovation.
Requirements
- 5+ years of experience in an editorial role, with significant experience writing and editing web, technical, or B2B content
- Advanced written and verbal communication skills with the desire to utilize these skills for writing web content
- Strong ability to drive results through others and experience in managing multiple stakeholders and complex projects
- Proven experience in managing editorial workflows and guiding content from idea to publication
- Excellent communication and collaboration skills, with a focus on driving content quality
- Knowledge of GIS technology, the software industry, or a strong interest in learning
- Advanced knowledge of SEO, Content Management System platforms, and analytics tools
- Ability to travel occasionally, up to 10%
- Bachelor’s in English, Journalism, Communications, or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master’s in English, Journalism, Communications, or related field
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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