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Business Analyst-Industry Markets | Data & Insights

Job Summary:

The Business Analyst- Data & Insights (Industry Markets) will play a critical role in analysing and interpreting analysing multi-channel data to provide actionable insights that support strategic decision-making and drive business performance. This individual will work closely with stakeholders within BMC teams to understand business needs and translate them into data-driven solutions.

Key Responsibilities:

Requirements Gathering:

• Works with business stakeholders to understand their needs and define data and reporting requirements.
• Consulting with multiple industry stakeholders around tagging and tracking of assets.

Insights Strategy

• Collects and interprets data from various sources to identify trends, patterns, and insights.
• Coordinating with multiple stakeholders on pre and post campaign analysis
• Uses tools and techniques to analyse data and produce actionable information.
• Recommends changes to business practices based on data-driven insights.

Project Management:

• Manages data-related projects, ensuring they are delivered on time and within budget.
• Collaborate with cross-functional teams, including BMC marketing and product development to ensure alignment and maximize impact.
• Liaising with various stakeholders on new AA implementation requirements.

Continuous Learning and Development:

• Stay updated with the latest trends, tools, and technologies in data analytics and business intelligence.
• Stay abreast of industry trends and advancements in marketing analytics, bringing innovative ideas and best practices to the team.
• Continuously improve technical skills and business acumen.

Stakeholder Engagement:

• Acts as a liaison between the M&I team and BMC Industry Markets teams.
• Communicates complex data concepts and findings in a clear and understandable manner to non-technical business stakeholders.

Compliance and Risk Management:

• Ensures that data handling and analysis comply with legal and regulatory requirements.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

• Expertise across prominent marketing analytics tools such as Adobe Analytics / Google Analytics, Marketo, Target, Search Console, Sprinklr etc
• Strong proficiency with analytics software and data visualization tools (e.g., Tableau, Power BI).
• Consulting with multiple industry stakeholders around tagging and tracking of assets.
• Strategic thinker with a customer-centric mindset and a passion for uncovering insights that drive business growth.
• Exceptional analytical, quantitative, and problem-solving skills.
• Demonstrated leadership skills with the ability to drive projects to completion in a fast-paced environment.
• Strategic thinker with a customer-centric mindset and a passion for uncovering insights that drive business growth.
• Exceptional analytical, quantitative, and problem-solving skills.
• Outstanding communication and interpersonal abilities, with the skill to present complex data in a clear and persuasive manner.
• Demonstrated leadership skills with the ability to drive projects to completion in a fast-paced environment.
• Excellent understanding of CRM systems and marketing automation platforms.
• Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
• Potential exposure in adoption of Gen AI into marketing activations and process improvements.

Ideally, you’ll also have

• Strong understanding of email marketing and CRM systems, plus Marketing Automation
• Experience on PowerApps, SharePoint, Azure, and other planning and automation tools
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Strong understanding of email marketing and CRM systems, plus Marketing Automation
• Demonstrates a strong understanding of social marketing with in-depth knowledge on paid, earned, owned.

Technologies and Tools

• Platforms – Google Ads, LinkedIn, Adobe, Viva Engage , etc
• Analytics – Adobe Analytics
• Project management
• Business Analyisis
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations.
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY | Building a better working world

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