Sr Analyst, Marketing Finance

Gap

Gap

Marketing & Communications, IT, Accounting & Finance
Folsom, CA, USA · New York, NY, USA
Posted on Jul 30, 2025

About the Role

The Senior Analyst for Marketing Expense is part of the BR Finance team and is responsible for managing and analyzing all Marketing expense in BR stores and online for both Specialty and Factory channels in North America. This role reports to the Manager of BR Marketing Effectiveness & Expense.

What You'll Do

  • Develop the monthly forecast and annual budget for Marketing spend for BR Specialty, BR Factory Stores, and BR Online channels

  • Identify and research monthly and quarterly variances to budget and forecast, proactively identifying opportunities for improvement

  • Utilize various information reporting systems/sources for financial analysis

  • Perform monthly and quarterly close responsibilities, including preparing and uploading journal entries for marketing accruals, prepaids, and reclasses

  • Assist in preparing executive presentations for budget and forecast that provide insightful analysis, identify required action items and are an opportunity to support leadership to make informed business decisions

  • Develop and maintain effective relationships with both associated finance business partners and cross-functional teams

  • Maximize the use of Anaplan, Essbase/Smartview and Oracle Financials in forecasting/budgeting process

  • Provide ad hoc analytical support and perform special projects as needed

  • Serve as strategic thought partner in relation to the budget for BR’s Marketing leadership team

  • Act as liaison between Finance and Marketing teams to help problem solve budget issues

Who You Are

  • Bachelor's degree in Finance or Accounting

  • Minimum 4 Years Finance/Accounting experience

  • Strong analytical and problem solving skills

  • Extremely detail-oriented with strong organizational skills

  • Excellent written and oral communication skills

  • Superlative interpersonal skills with proven ability to develop and maintain effective business partner relationships at all levels of the organization

  • Demonstrated ability to manage multiple tasks, prioritize assignments, and adapt to a changing, fast paced environment

  • Strong sense of accountability and ownership

  • Proficient in Excel, Word, and PowerPoint

  • Experience with Anaplan, Essbase/Smartview, and Oracle desired