Product Marketing Manager, Google Play
Product Marketing Manager, Google Play
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- 5 years of experience in product marketing or product management.
- Experience working with mobile apps and games developers.
- Knowledge of using data to inform marketing and business strategy.
- Understanding of the mobile apps/games industry.
- Excellent ownership skills with the ability to collaborate across teams, particularly with product, engineering, and marketing teams.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Responsibilities
- Manage lifecycle and promotional campaigns for Play Points globally.
- Work with a cross-functional group to align on business use cases, influence product roadmap and execute go-to-market plans related to Play Points features focused on how users earn and use points.
- Work with a cross-functional group to design and execute experiments that can have an impact on priority metrics for Play Points.
- Analyze and review promotional results to deliver key consumer insights that lead to improved impact and results for the Play Points program as a whole.
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