Product Marketing Manager, Ads Marketing (English, Vietnamese)

corporate_fareGoogleplaceHo Chi Minh City, Vietnam

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Ability to communicate in English and Vietnamese fluently to support client relationship management in this region.

Preferred qualifications:

• Experience at a marketing firm, agency, or in a management consulting firm.
• Understanding of technology, creativity, with the ability to think outside the box and execute with leadership effectively.
• Understanding of Google's products and technology industry.
• Ability to be successful and to develop and understand strategy.
• Ability to think across disciplines, industries, cultures, scenarios and have a global mindset.
• Excellent strategic problem identification and problem-solving skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, your responsibilities are to lead Google’s initiatives to accelerate the growth of the digital economy, keep the users safe and solidify Google’s brand within South Asian Frontiers (SAF's) digital ecosystem and the country’s key opinion formers. Your responsibilities include understanding the digital ecosystem in SAF and working with the team to define the right initiatives that will drive a positive impact on business and reputation. You will then launch programs, build partnerships, and create marketing campaigns to bring these ideas to life. This is a dynamic and entrepreneurial role which will touch upon many different skills in marketing/brand building, strong operational leadership and the ability to foster strong partnerships both externally and internally.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Uncover insights about users, advertisers, key opinion formers and the digital ecosystem to inform initiatives and communication strategies.
  
• Lead the rollout of new products and programs from conceptualization, strategy planning to execution of initiatives, localization of content, partnerships, communications, plans and integrated brand campaigns.
  
• Internalize and bring to life the Google brand, voice, mission and values in a single cohesive narrative around Google’s commitment to the country throughout the different initiatives that are launched.
  
• Work closely with, coordinate, guide and influence cross-functional stakeholders to ensure maximum impact on the Google brand among key opinion formers. Manage external agencies and partners to structure and execute programs, and efficiently deliver on campaign objectives and business goals.
  
• Support executive communication within Marketing and to other cross-functional teams.