Product Marketing Manager, Inbound Performance and Paid Media

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, performance, paid media).

Preferred qualifications:

• Experience in media, performance marketing, business operations and analytics.
• Experience managing dashboards and tracking Key Performance Indicators (KPIs) for multi-channel campaigns.
• Experience in multi market media planning and optimization.
• Ability to adapt in a fast-moving environment and pivot between coordination and strategic support.
  

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Partner with Media Specialist teams and the inbound strategy lead to drive core paid media performance management, campaign optimization and execution with external media agencies in line with investment strategy for APAC.
• Work with Go-to-Market (GTM), audience, creative and growth Product Marketing Managers (PMMs) to build seasonal campaign milestones and ensure mid-funnel testing roadmap launches on time.
• Maintain always on paid media optimization, performance management to ensure the team has visibility into key insights.
• Lead large-scale Inbound initiative pipeline development across core and new pilots for the team, ensuring consistency, visibility into results and sharing of best practices.