Product Marketing Manager, Ads Marketing

Minimum qualifications:

• Bachelor's degree in Business, Marketing, Communications, a relevant field, or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, consumer strategy, Ads, performance marketing).
• Ability to communicate in English and 1 other Southeast Asian language (e.g. Vietnamese, Thai, Tagalog, Indonesian) fluently to support client relationship management in this region.

Preferred qualifications:

• Experience managing several priorities, influencing stakeholders and driving projects simultaneously.
• Understanding of Google's products and technology industry, with an interest in analyzing products, customers and market dynamics.
• Ability to evaluate problems, dissect data for insights, identify innovation and creative problem-solving approaches.
• Ability to prioritize, show initiative, and manage your own projects end to end while proactively communicating relevant updates with key stakeholders.
• Strong people skills with ability to work well with others and influence stakeholders.
• Excellent verbal and written communication skills with an innate attention to detail.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Contribute to the strategic planning and execution within the Southeast Asia Ads Marketing team that enables marketing and sales to engage with clients and articulates the value proposition of Google Ads.
• Manage end to end projects, including stakeholder management, project timeline, brand compliance, and campaign execution with proactive collaboration internally across teams and externally with agencies.
• Drive innovative marketing strategies and plans to support large advertisers and agencies education, engagement and Google Ads solutions adoption.
• Lead the creation of thought leadership content, sales materials, messaging and case studies that position the strengths of Google Ads solutions.
• Ideate, develop and execute scalable marketing initiatives to enable practitioners with Google Ads solutions, and manage events and education programs that bring together advertisers and agencies.