Product Marketing Manager, Partnerships, Global Ads Marketing
Product Marketing Manager, Partnerships, Global Ads Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and sales operations, financial analytics, or other related investigative experience.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering business growth through acquisition and beyond.
Your primary responsibility is to deliver the growth marketing strategy for our Data Strength Partner program, with third-party (3P) channel partners. Your mission is to scale Google Ads acquisition and adoption of measurement features through co-marketing with a robust ecosystem of 3P connectors such as CRMs, eCommerce platforms, and CMS providers, that make data integration seamless for advertisers. You will develop and execute integrated marketing plans with a prioritized book of partners to drive adoption of Google Ads among SMB segments. This role involves leveraging joint market intelligence to improve the discoverability of our integration library across 3P owned (editorial, email, education, etc.) and paid channels. You will work at the intersection of Sales, Product, and external Partner teams to turn technical integrations into high-impact growth engines.
Responsibilities
- Partner with high-impact CRM and CMS third-party partners to identify joint market intelligence and develop data-driven go-to-market strategies.
- Execute integrated marketing plans across partner-owned channels (editorial, email, education) and paid media to increase awareness of Google’s data strength integrations with third-party partners.
- Track and report on key adoption metrics, such as feature adoptions and connector revenue, to measure the success of partner-led solutions across different customer segments.
- Partner with other Google Marketing teams, help define and communicate the benefits of direct 3P integrations versus manual or third-party middleware solutions.
- Collaborate and communicate effectively with third-party stakeholders across marketing, product and In your professional context, Business Development (BD) to ensure seamless campaign execution.
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