APAC Strategy and Operations Senior Associate, Data Strength
APAC Strategy and Operations Senior Associate, Data Strength
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At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.
For Singapore applicants:
Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Sydney NSW, Australia.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in digital advertising, performance marketing, ad-tech operations, campaign management, digital ad sales, or eCommerce industry, or related industries.
Preferred qualifications:
- Experience with Google Ads, or social media ads, retail advertising networks or simliar platforms (e.g., managing campaigns, setting up tracking).
- Experience architecting and managing first-party (1P) data ingestion pipelines, including connecting external data sources to Google Data Manager for measurement and audience activation solutions.
- Experience with Google Ads, first-party data structures, and measurement solutions (conversions, tagging, and API-based data transfers).
- Ability to manage multiple stakeholders, maintain trackers, and execute financial or administrative tasks with attention to detail.
- Ability to identify program efficiencies that allow the team to focus on data strategy and growth.
About the job
The Go-to-Market Operations (GTM) is a global team that serves as the strategy, operations, and product commercialization partner to Global Business Organization (GBO). The team ensures Google's ever-evolving Ads business delivers strategic growth and operates effectively.
This team is responsible for setting go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and business health). This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing Global Business Organization (GBO) business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas.
You will provide critical operational support for the Data Strength Partner Program and serve as a product lead for Google’s Data and Audience Activation products. You will drive alignment between technical execution and cross-functional coordination, ensuring partners and internal teams are equipped to drive data adoption and measurement accuracy.
Responsibilities
- Manage the day-to-day workflow for a portfolio of agencies and technology partners, maintain automated trackers to monitor program health and ensure eligible business divisions are successfully adopting allocated funds.
- Partner with Agency Partner teams, Business Development (BD), and gTech to prioritize partner sign-ups and resolve technical roadblocks.
- Align with internal Partner Managers to validate pitch readiness and cross-check partner-submitted invoices against program criteria.
- Act as the subject matter expert on first-party (1P) data ingestion. Demonstrate understanding on connecting external data sources to Google data manager to measurement and audience activation solutions.
- Drive the activation of AI-powered audiences on segmentation and strategy across brand and performance campaigns.
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