Senior Staff Product Manager - TurboTax Live Full Service
Intuit
Senior Staff Product Manager - TurboTax Live Full Service
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
At Intuit TurboTax Full Service, we're reimagining how millions of Americans get expert help with their taxes—from anywhere, at any time. We’re looking for a customer-obsessed, data-driven Senior Staff Product Manager to help shape the future of our fast-growing Full Service business by expanding and attracting more customers seeking expert tax support.
In this role, you’ll define, lead, and execute strategies that bring new users into the Full Service experience—developing acquisition levers, testing new value propositions, and accelerating growth.
You’ll collaborate closely with marketing, design, data science, engineering, customer service, and our in-house network of tax experts to deliver delightful, seamless experiences that convert interest into action.
You’ll help build bold, innovative solutions—including integrating with Intuit Assist (our AI-powered financial assistant) and creating new experiences that guide customers to the best expert for their needs.
We’re in an exciting phase of growth and transformation. This is a high-impact role where you’ll have the opportunity to shape the direction of a strategic offering and work alongside an incredible cross-functional team that values curiosity, speed, and impact.
Responsibilities
- Translate vision into strategy and a clear execution roadmap that delivers measurable business outcomes.
- Identify and deliver new acquisition experiences that resonate with customers seeking expert help, particularly those who currently rely on tax stores or CPAs.
- Define and create test-and-learn plans to validate key hypotheses, improve conversion, and drive KPIs.
- Partner closely with design and engineering to craft simple, high-converting user experiences that bring clarity to a complex service.
- Lead customer and market research to uncover needs, friction points, and competitive opportunities.
- Build strong relationships with senior leaders across Intuit to align on priorities, share insights, and co-create roadmaps.
- Operate with speed and focus—driving clarity, momentum, and cross-functional alignment in a fast-paced environment.
- Continuously analyze customer behavior, performance data, and feedback to identify new opportunities and refine existing experiences.
Qualifications
- 5+ years of experience in Product Management, delivering impactful customer experiences and driving measurable business results.
- Proven track record in growth, acquisition, or funnel optimization work—particularly in complex or service-driven products.
- Strong technical fluency; ability to work closely with engineering teams. Experience with AI/ML products is a plus.
- Highly collaborative, with strong influencing and communication skills across disciplines and levels.
- Excellent analytical skills; able to synthesize data and insights to inform decisions.
- Entrepreneurial mindset with a bias toward action and experimentation.
- Self-aware, curious, and driven to learn and improve continuously.
- Bachelor's degree required in a relevant field (e.g., computer science, business); MBA preferred.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $196,500 - 266,000, Southern California $179,000 - 242,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.