Senior Product Marketing Manager
Company Description
LinkedIn’s mission is to create opportunity for every member of the global workforce. That vision is truly global. At the heart of this mission is LinkedIn Jobs, which provides a marketplace for employers both large and small to connect with the right people across our network. The Jobs business is a substantial revenue driver for LinkedIn’s largest business, LinkedIn Talent Solutions, which continues to revolutionize how employers find top talent.
Role Description
We’re looking for a passionate, strategic and customer-obsessed product marketer who can help drive the LinkedIn Talent Solutions (LTS) business forward with a focus on our next-gen AI tools for hiring. This is a fast-paced and highly strategic role. You will be responsible for identifying short and long term opportunities in the hiring space to drive the strategic vision for how LinkedIn can best serve the small business audience. The right candidate can tease out customers’ real needs, build & execute strategic business cases, lead innovative cross-channel go-to-market launches, create compelling narratives for our customers and sales partners, and can easily pivot from strategy to get-it-done mode.
Responsibilities:
- Grow the LTS business by leading product marketing strategy and execution for next-gen AI products and monetization strategies
- Define go-to-market strategy including business goals, definition of target/persona, and recommended approach
- Develop and execute world-class launch communications strategy across marketing, sales, and in-product channels.
- Inspire and lead cross-functional teams across product, product marketing, demand gen, and sales to deliver against your go-to-market strategy. Partner with international teams to scale programs globally.
- Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of the offering
- Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape product strategy and incorporate into customer and sales enablement strategy
Basic qualifications:
- BA/BS Degree or equivalent experience
- 6 + years of experience in relevant product, marketing or business strategy roles
- Note: This is a hybrid role which means that it requires a min of 2 days/week in the LinkedIn office (Bay area/New York/Chicago)
Preferred qualifications:
- Strong understanding of AI tools and product marketing experience for AI products
- Direct product marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts
- Ability to validate inbound market requirements that inform product & GTM strategies by analyzing competitive positioning and tactics, collecting and synthesizing customer and field insights, and executing market research
- Ability to frame insights and communicate recommendations simply and effectively.
- Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives (product, marketing, sales, creative, planning, etc.).
- Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.
- Excellent grasp of both B2C and B2B marketing and product launch strategy.
- Outstanding interpersonal, communication (oral and written), and presentation skills.
- Strong insights for the SMB audience overall
Suggested Skills:
- Customer validation
- Go-to-market strategy
- Sales enablement
- Cross-functional leadership
- Verbal and written communication
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.