Senior Web Analyst

MathWorks

MathWorks

IT
Natick, MA, USA
USD 96,500-149,600 / year
Posted on Oct 19, 2025

Senior Web Analyst

Job Summary

An excellent opportunity exists at MathWorks for an experienced Web Analytics professional. You will be part of a global, growing analytics team driving digital marketing efforts with data. You will configure and manage web analytics tools, analyze site and marketing campaign performance, and deliver clear, actionable reports to key stakeholders. This role translates complex web data into insights that drive business decisions and digital strategy. Strong collaboration, technical expertise, and data storytelling are essential.

Responsibilities

  • Build, maintain, and automate reports and dashboards to deliver actionable insights on web performance and user behavior.
  • Design and analyze A/B tests to inform optimization strategies and guide business decisions.
  • Demonstrate deep expertise in digital analytics platforms and A/B testing tools such as Adobe Analytics and Google Analytics.
  • Utilize SQL, Power BI, and Snowflake data warehouse for advanced data analysis, visualization, and reporting.
  • Collaborate with cross-functional teams to translate data findings into strategic recommendations for website improvements.
  • Ensure data integrity and best practices in managing web analytics and reporting systems.

Minimum Qualifications

  • A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
  • Visa sponsorship will not be provided for this position.
  • Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.
  • Proficiency with web analytics tools

Additional Qualifications

  • Bachelor's degree in Math, Statistics, Computer Science, Engineering, or other relevant field required
  • Experience with Web Analytics and SQL
  • Experience working with a global team
  • Hands-on experience in using Adobe APIs and JavaScript is a plus
  • Experience debugging analytics/optimization campaign set-up
  • Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment
  • Experience with A/B testing

Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it’s a commitment to doing the right thing—for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, encourages initiative, values collaboration, shares success, and rewards excellence.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.

YOU + MathWorks = Unlimited Possibilities

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