Product Marketing Manager, AR Commerce
Meta
Marketing & Communications, Product
New York, NY, USA
USD 279,689-297,880 / year + Equity
Posted on Jul 1, 2025
Product Marketing Manager, AR Commerce
New York, NY • Full Time
Meta
Advertising Technology
Product Marketing Management
Marketing
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Product Marketing Manager, AR Commerce Responsibilities
- Spearhead the market requirements of our AR Commerce products and explore how nascent technologies and solutions should come together and be effectively leveraged to build novel solutions for people to better connect with businesses and brands Working collaboratively with cross-functional teams including product management, market insights, user research, data science and partnerships teams to shape product strategy and roadmaps.
- Responsible for activities involved in identifying industry, market, and consumer needs and opportunities, ensuring clear and differentiated positioning for all our AR Commerce products and developing compelling go-to-market strategies aimed at driving successful user adoption and growth objectives.
- This role will require 10% domestic travel and reports into the Product Marketing Lead, AR Experiences.
Minimum Qualifications
- Requires a Bachelor’s degree (or foreign degree equivalent) in Marketing, Business, Product Development, Media, Communications, or related field, and 5 years of progressive, post-baccalaureate work experience in the job offered or related occupation.
- Requires 5 years of experience in the following:
- 1. Data and insights for product go-to-market strategy, including data visualization, statistical analysis, and data modeling.
- 2. Consumer research methodologies, including survey design, experimental design, data collection, and statistical analysis of experimental results.
- 3. Structured problem-solving approaches, including design thinking, lean startup, and agile methodologies.
- 4. Presentation and communication materials creation using offline and online tools for conveying insights and recommendations to senior leadership and executives.
- 5. Tools for cross-functional collaboration and project management, including Slack, Microsoft Teams, and Asana.
- 6. Machine learning advertising models and large language model (LLM) product development.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$279,689/year to $297,880/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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