Product Marketing Manager, Devices Go-To-Market
Meta
Marketing & Communications, Product
Los Angeles, CA, USA
USD 99k-151k / year + Equity
Posted on Aug 2, 2025
Product Marketing Manager, Devices Go-To-Market
Los Angeles, CA • Seattle, WA • New York, NY • San Francisco, CA • Full Time+ 3 more•Full Time
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Meta
AR/VR
Product Marketing Management
Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission. You will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Devices Product Marketing Team. To be successful, you'll bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
Product Marketing Manager, Devices Go-To-Market Responsibilities
- Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit
- Influence product positioning, naming, audience definition and sizing for devices across our wearables products
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
- Influence the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through end-of-life. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
- Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams
Minimum Qualifications
- BA/BS degree in marketing, business, product development, or relevant work experience
- 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
- Combination of strategic experiences and hands-on tactical execution
- Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
Preferred Qualifications
- MBA or equivalent experience
- Experience in product marketing, developing go to market strategies and partnering closely with product teams
- Experience in consumer tech hardware and/or software for hardware products
- Domain knowledge in AR, smart glasses, and/or wearable devices
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$99,000/year to $151,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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