VP of Product Marketing, Strategy & Operations
NetApp
Job Summary
VP, of Product Marketing, Strategy & Operations
The VP, Product Marketing, Strategy & Operations is a critical leadership role responsible for the systems, insights, and strategic functions that enable the Product Marketing organization to operate as a force multiplier for NetApp’s product and platform strategy. This leader will build and scale the operational backbone of the PMM organization - driving competitive intelligence, GTM operations, pricing strategy support, performance analytics, and incubation marketing for new and emerging product areas. This role partners closely with all of Product Marketing, Product Management, Sales & Enablement, Finance, Corporate Marketing, and Business Units to ensure that Product Marketing is guided by data, produces world-class deliverables, is grounded in process excellence, and positioned to deliver strong GTM strategy and execution.
Key Responsibilities
Product Marketing Strategy & Operations
- Build and lead a unified PMM Strategy & Operations function that provides clarity, repeatability, and rigor across all product marketing activities.
- Define and implement frameworks, workflows, cadences, and operating mechanisms for an integrated PMM organization spanning product, technical, solutions, and platform marketing.
- Drive operational alignment with Product, Sales, Corporate Marketing, and Regional GTM teams—ensuring PMM is predictable, accountable, and connected across functions.
- Partner with the SVP, Product Marketing to define annual/quarterly goals, resource planning, OKRs, and organizational KPIs.
Competitive Intelligence & Market Insights
- Conduct comprehensive market research, or work with internal teams who possess it, to identify and analyze industry trends, customer needs, and emerging technologies. Synthesize this data into clear, actionable insights that inform strategic planning, product development, and go-to-market strategies.
- Build and manage a modern CI engine that provides continuous, actionable intelligence on competitors, markets, customer trends, and technology shifts (including AI and cloud).
- Work closely with other internal Insights Teams and Analyst Groups to deliver executive-ready insights on competitive moves, market opportunities, pricing dynamics, and emerging threats.
- Create standardized competitive frameworks, battlecards, teardown models, and market maps used across PMM, Sales, and Product.
GTM Operations & Process Excellence
- Own and evolve the end-to-end GTM development process, ensuring PMM leads with clarity and consistency from product definition through launch and lifecycle growth.
- Establish repeatable templates, timelines, stage gates, and PMM deliverable standards for all major releases and initiatives.
- Partner with Sales Ops and Revenue teams to ensure field readiness, measurement, and GTM execution excellence.
Analytics, Performance, & Insights
- Build dashboards and analytics that track PMM effectiveness, product performance trends, GTM impact, and competitive shifts.
- Lead planning to ensure marketing investments align with goals; use data to guide prioritization, investment planning, and product/portfolio decisions.
- Lead the storytelling around market momentum, business opportunities, and GTM performance for executive audiences.
Incubation Marketing (Emerging Products)
- Lead product marketing for early-stage or sub-scale product areas, working closely with BU and Product teams to:
- Validate early market fit.
- Define positioning and messaging.
- Develop scaled GTM readiness
- Build the foundation for scale adoption
- Serve as the PMM “special operations” team for strategic innovations, new AI-driven offerings, and platform extensions.
Key Qualifications and Requirements
- 15 years of experience in marketing or product marketing roles, in a technically oriented business with a proven track record in leading operations functions for large technology centered businesses
- Demonstrated success in building and marketing world-class, enterprise-scale IaaS/PaaS/SaaS products from inception to market leadership. Experience in building markets and products from 0 to 1, ideal.
- Strong business acumen and experience with data driven decision making across pricing, marketing and sales
- Proven success in leading cross-functional teams to launch and grow products in a competitive market.
- Strong ability to work cross-functionally and foster a culture of collaboration across product, engineering, corporate marketing, sales, and partner teams.
- Exceptional storyteller with the ability to distill complex technologies into clear, concise, and engaging narratives.
- Bachelor’s degree in marketing, Business, or a related field. MBA or advanced degree.
Compensation:
The target salary range for this position is 293,250 - 379,500 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why NetApp?
We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.
We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.
If you want to help us build knowledge and solve big problems, let's talk.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.